Case Study: SKIMS Content

25% increase in non-branded traffic

SKIMS, a brand that has disrupted the women’s clothing industry with their innovative product construction and industry-leading inclusivity, looked to Intrepid Digital to boost organic traffic and rankings.

Increase in non-brand traffic

0 %

Improvement in non-brand keywords ranking in the top 3

0 %

Increase in keywords in position 1

0 %

Increase in keywords leading to the blog in position 1-3

0 %

Challenge

With fast-moving product launches and an ever-changing product line, SKIMS had the goods but not the stable content to support it.

Strategy

Intrepid worked hand-in-hand with the SKIMS team to support new product and line launches through careful SEO research and strategic content creation. Together, we developed a content strategy that included SEO-friendly FAQs, enhanced category pages, and targeted blog content that celebrated the SKIMS products while providing info that users were actually searching for.

For SEO, Intrepid proactively monitored and enhanced site performance and organic visibility through strategic cannibalization analysis, technical audits, advanced schema implementations, and improvements to titles, canonicals, and local SEO—each step helping to boost the site’s authority and search rankings.

Results

Our SEO and content efforts resulted in a 25% lift in non-branded organic traffic. SKIMS also saw a 33% increase in the number of non-brand keywords ranking in the top 3 positions.

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