Blog
Welcome to our blog, the home of Intrepid’s expert insights on digital marketing strategies. Find news and practical tips on everything from branding to optimizing for search engines.
AI platforms are seeing massive usage, but send only about 1% of total web traffic. This gap reveals a key detail: success in AI search isn’t about clicks, but visibility, influence, and being part of the consideration set before users ever visit your site. Here’s how to look at AI success.
We attended the Google Search Central Live Canada event, which presented a clear message: search is evolving quickly, but the fundamentals still win. From AI search and content strategy to technical SEO and user-first structure, here’s what to focus on now.
Agentic commerce effectively changes the entry point to purchase. Everything from the first interaction with a product to purchase may now happen inside an AI system. Digital Shelf Optimisation is the practice of making sure your products are eligible, interpretable, competitive, and actionable in this new space—in other words, ready for the world of Agentic commerce.
Finally, a plain-language guide to cookie consent in 2026, covering Google Consent Mode v2, GTM, and CMPs, so you can stay compliant, preserve tracking accuracy, and avoid common mistakes.
Considering migrating to a new CMS? Don’t make the decision based on short-term goals. Read the top 5 considerations for choosing a CMS and find out why we often recommend WordPress to clients as the most practical CMS choice.
Dive into the 8 tactics that will help your brand stay visible and influential across AI Overviews, external platforms, and morphing user journeys—while building a resilient content ecosystem that still converts.
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