- Home
- Services
- Performance Marketing
- Programmatic & Display Advertising
Programmatic & Display Advertising
Driving conversions through highly relevant ad placements.
Programmatic and display advertising allows organizations to automate the buying and placement of ads across a vast network of websites and platforms, optimizing for reach and efficiency. You can use these tactics to target specific audiences with laser precision, at scale, and in real time.
These ad platforms use sophisticated algorithms to analyze user data (such as browsing behavior, demographics, and purchase history) to place ads where they are most likely to be effective. That level of targeting goes beyond traditional demographics, allowing for customization and personalization that can significantly increase the relevance and effectiveness of ads.

Our Approach to Programmatic and Display Advertising
Strategic Objectives
We view your marketing objectives holistically, not just as isolated segments. This insight allows us to craft a programmatic plan that integrates with your overall marketing strategy, for more cohesive and impactful outcomes.
Audience Targeting
Leveraging advanced data and analytics, we pinpoint your target audience’s behaviors, preferences, and demographics. From this, we build the optimal mix of ad inventories and channels—including display, mobile, video, social, native, and CTV—to effectively engage your audience.
Data Management and Integration
Our approach to data management involves meticulous collection, analysis, and application of data insights to sharpen targeting and tailor messaging. This strategy enables deep optimization across channels, audiences, and creatives.
Technology Stack
While we have preferred tools, our priority is to align with your existing tech ecosystem. We work with your current technology stack, evaluating and enhancing functionality to unlock maximum opportunities.
Sign up for the Intrepid newsletter for the latest digital marketing news, tips, and more
"*" indicates required fields
Programmatic & Display Advertising success stories
21% increase in non-brand clicks
126% Increase in non-brand position 1 rankings
90% increase in CTR
Programmatic & Display Advertising blog posts

How to Use Internal Linking to Boost SEO, Rankings & Page Authority
Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

Why SEO and Web Development Teams Should Work Closely Together
Combining related services to save time and headache isn’t just for oil changes and tire rotations at your local car repair. Combining web development and SEO services under one roof improves communication, speeds up execution, and supports better website maintenance. Learn how this unified approach can boost search rankings and improve user experience.

The Importance of Striking-Distance Keywords
Striking-distance keywords are the phrases for which your site ranks between positions 9-30. They’re not bad, but they’re not on page 1, either. Find out why optimizing for these keywords is a key SEO tactic, and find out how to identify them.