Programmatic and display advertising allows organizations to automate the buying and placement of ads across a vast network of websites and platforms, optimizing for reach and efficiency. You can use these tactics to target specific audiences with laser precision, at scale, and in real time.

These ad platforms use sophisticated algorithms to analyze user data (such as browsing behavior, demographics, and purchase history) to place ads where they are most likely to be effective. That level of targeting goes beyond traditional demographics, allowing for customization and personalization that can significantly increase the relevance and effectiveness of ads.

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Our Approach to Programmatic and Display Advertising

Strategic Objectives

We view your marketing objectives holistically, not just as isolated segments. This insight allows us to craft a programmatic plan that integrates with your overall marketing strategy, for more cohesive and impactful outcomes.

Audience Targeting

Leveraging advanced data and analytics, we pinpoint your target audience’s behaviors, preferences, and demographics. From this, we build the optimal mix of ad inventories and channels—including display, mobile, video, social, native, and CTV—to effectively engage your audience.

 

Data Management and Integration

Our approach to data management involves meticulous collection, analysis, and application of data insights to sharpen targeting and tailor messaging. This strategy enables deep optimization across channels, audiences, and creatives.

Technology Stack

While we have preferred tools, our priority is to align with your existing tech ecosystem. We work with your current technology stack, evaluating and enhancing functionality to unlock maximum opportunities.

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Programmatic & Display Advertising success stories

21% increase in non-brand clicks

After Intrepid’s Paid Media department helped 50Floor boost traffic and revenue, the client looked to the CRO department to boost lead gen conversion rates. Intrepid’s CRO experts collaborated with the Paid Media Team to achieve a 41% increase in lead generation and a 25% decrease in bounce rate.

126% Increase in non-brand position 1 rankings ​

Tilebar partnered with Intrepid to boost organic traffic and revenue using a combination of SEO & content strategies. Intrepid’s on-page SEO fixes, improvements in page speed issues, and new content additions led to a 45% lift in non-branded clicks and a 126% increase in position 1 rankings.

90% increase in CTR

Find out how Intrepid Digital achieved all-time high conversion rates in Google Ads for Clio Legal Software by iterative testing of strategic ad copy. This CRO work resulted in a 60% reduction in CPA for some campaigns and a 20% average improvement in Quality Score.

Programmatic & Display Advertising blog posts

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

Why SEO and Web Development Teams Should Work Closely Together

Combining related services to save time and headache isn’t just for oil changes and tire rotations at your local car repair. Combining web development and SEO services under one roof improves communication, speeds up execution, and supports better website maintenance. Learn how this unified approach can boost search rankings and improve user experience.

The Importance of Striking-Distance Keywords

Striking-distance keywords are the phrases for which your site ranks between positions 9-30. They’re not bad, but they’re not on page 1, either. Find out why optimizing for these keywords is a key SEO tactic, and find out how to identify them.

Programmatic & Display Advertising Webinars

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