Case Study: Taylor Farms Mexico

150,000 impressions in first 6 months

Taylor Farms is the leading producer of healthy salad & fresh foods in North America, with multiple facilities in the United States, Canada & Mexico. 

Site Performance Sore
0
Organic Impressions in 6 Months
0

Challenge

Taylor Farms came to Intrepid Digital as they embarked on establishing a presence in the Mexican market. We partnered closely to create and launch a fully localized website tailored to Mexican consumers—driving brand relevance, cultural connection, and product awareness across the region.

Strategy

Launching in a competitive market like Mexico, Taylor Farms needed more than just a translated site—they needed a truly local experience. Our bilingual SEO specialists and web dev team crafted a fast, mobile-optimized platform that spoke directly to Mexican consumers—literally and culturally.

Working closely with the client marketing and product teams, we mapped out the landing pages, product categories & products that would make up the new website. Our content team ensured that all written content was in correct Spanish using spelling and terminology localized for the Mexican audience. 

Simultaneously, our Web Development team created the site structure to mirror the US & Canadian websites while meeting performance benchmarks and UX expectations. The final product launched at https://taylorfarms.mx, offering a culturally relevant experience tailored for Mexico.

Results

We achieved full indexation within days, and, thanks to cross-linking from other Taylor Farms websites, this led to this new website receiving 150K+ impressions within the first 6 months of being live.

taylor farms mexico impressions over 6 months
Source: Google Search Console Data, Last 6 Months, Key Metrics

Our well-executed web development process—incorporating best practices and performance optimization techniques—was crucial to achieving great Core Web Vitals scores, including an enviable score of 99/100 for site performance. 

taylor farms mexico site performance score
Source: Google’s PageSpeed Insights, Desktop, Homepage

More Case Studies

Smith Optics

Smith Migration

52-Point Mobile CLS Gain, 21-Point TTFB Gain

Page speed was the make-or-break metric for Smith Optics’ replatform. Here’s how a speed-first approach to migrating from Salesforce Commerce Cloud to Shopify produced one of the most dramatic Core Web Vitals turnarounds we’ve measured.
Read the case study
Huntress

Huntress Non-Branded Traffic

Triple-Digit Growth in Global Discovery

For cybersecurity platform Huntress, 97% of organic traffic was branded. Find out how we engineered a comprehensive content ecosystem and resolved deep structural gaps, driving a 538% YoY increase in clicks and shifting the mix to 74% non-branded—opening the door to an entirely new audience of high-intent buyers.
Read the case study
clio logo

Clio’s Ranking Fix

Resolving a Systemic Google Glitch

A 4-year ranking plateau, an 11-day resolution. This case study details our year-long investigation—including a relentless process of elimination and direct outreach to Google’s search team—that eventually led us to identify an algorithm issue and restore Clio to Page 1 rankings in just 11 days.
Read the case study

Sign up for the Intrepid newsletter for the latest digital marketing news, tips, and more

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*
Scroll to Top