Local SEO leverages different ranking factors than conventional SEO, such as gathering third-party citations and reviews, optimizing for both generic and localized keywords, and the biggest ranking factor—optimizing your Google Business Profiles.
81% of consumers use Google to evaluate local businesses before using them. Google Business Profiles (formerly Google My Business or GMB) have become increasingly important. Creating, claiming, and enhancing Google Business Profiles can dramatically improve your organic traffic and conversion rates in your local area.
The first step in driving consistent local performance is standardizing your GBP strategy.
Intrepid Digital will lead you through creating consistent Google Business Profile listings to help search engines understand your physical locations
Google posts are a way to share blog posts, coupons, and other updates and they appear directly on your Google Business Profile.
While they may not generate as much traffic as on-site pages, they signal to Google that you are continuously monitoring and updating your Google Business Profile.
In this way, Google knows it can trust and rank your business higher in the search results.
Did you know that businesses can rank in local SERPs and maps for keywords found outside your GBP listing, such as in customer reviews, in-store products, categories, and business descriptions?
Franchising efforts allow you to streamline your local SEO strategy across several locations.
Intrepid recommends a specialized strategy that will help you avoid duplicating efforts or leaving a location behind. We find common issues across locations and spread value across locations via templates—that way, if new locations open up, you’ll be ready to launch their profiles quickly.
Local SEO Platforms
Intrepid’s team has experience working with local SEO platforms, including Yext, RioSEO, SoCI, and more
Sign up for the Intrepid Digital newsletter for the latest digital marketing news, tips, and more
Local SEO success stories
Local SEO blog posts
You’ve likely heard the buzz around tools like ChatGPT, GPT-4, and other LLMs (large language models). But what exactly are LLMs, and how can you use these AI-tools for SEO and content development? Let’s look closer at this intersection of technology and functionality.