On-page SEO
If you’re looking to rank higher in searches, it actually starts as a matter of hygiene.
On-page SEO involves systematic SEO hygiene and aims to optimize web pages by improving both the visible content and the HTML source code.
Touching on elements of content optimization as well as technical SEO, Intrepid will advise you closely on techniques surrounding meta data, headings structure, and internal linking.
Our On-page SEO Services
Data analysis
We start with basic metrics and build from there. Low pages-per-visit can be an indicator of poor internal linking and navigation practices, while a low average visit duration and high bounce rate can be an indicator that your content is failing to engage visitors.
We examine the many levers to pull that can ratchet up your site’s performance in the rankings.
Internal links
Internal linking deserves more attention–and for good reason. Internal links assist crawlers to navigate the website and its architecture, and they enable page authority to be distributed from one page to others throughout the site.
Interlinking also provides search algorithms with content clusters, which indicate context and hierarchy, saving Google some effort and potentially boosting your ranking
Schema
We know when and how to implement structured data for maximum impact on your SERP ranking. Schema is a structured data system that all search engines have agreed upon.
When implemented on a webpage, it helps search engines better understand its content, which can in turn improve search visibility and increase the likelihood of getting displayed in a rich snippet.
Core Web Vitals
There’s a reason they’re called Vitals. Core Web Vitals (CWV) are a set of metrics Google uses to assess site speed, responsiveness, and visual stability of a site.
In 2021, Google introduced these page experience factors as official ranking factors. We’ll guide you in how to monitor and optimize these essentials.
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On-page SEO success stories
1900% increase in non-branded clicks
876% increased organic clicks to Canadian site in 6 weeks
680% increase in total lead volume
On-page SEO blog posts
The Intrepid Glossary of Advanced SEO Terms
The Intrepid Glossary of Advanced SEO Terms defines the most commonly used (and often misunderstood) terms from A to Z. You’ll also learn why each term matters and how it can help you improve your SEO program and, ultimately, your site’s rankings.
How We Achieved a 100% Website Performance Score—and How You Can, Too
Website performance is a significant ranking factor for SEO. So when we recently launched our new website, we took certain steps to optimize properly. Find out your site’s scores and how to maximize your site’s performance.
SEO in Difficult Times
Is your company in a downturn? Cutting SEO budget may cost more in the long run than just preserving it. Instead, plan smartly. Use these SEO best practices to know how to cut back carefully.