On-page SEO involves systematic SEO hygiene and aims to optimize web pages by improving both the visible content and the HTML source code.

Touching on elements of content optimization as well as technical SEO, Intrepid will advise you closely on techniques surrounding meta data, headings structure, and internal linking.

Data analysis

We start with basic metrics and build from there. Low pages-per-visit can be an indicator of poor internal linking and navigation practices, while a low average visit duration and high bounce rate can be an indicator that your content is failing to engage visitors.

We examine the many levers to pull that can ratchet up your site’s performance in the rankings.

Internal links

Internal linking deserves more attention–and for good reason. Internal links assist crawlers to navigate the website and its architecture, and they enable page authority to be distributed from one page to others throughout the site.

Interlinking also provides search algorithms with content clusters, which indicate context and hierarchy, saving Google some effort and potentially boosting your ranking


We know when and how to implement structured data for maximum impact on your SERP ranking. Schema is a structured data system that all search engines have agreed upon.

When implemented on a webpage, it helps search engines better understand its content, which can in turn improve search visibility and increase the likelihood of getting displayed in a rich snippet.

Core Web Vitals

There’s a reason they’re called Vitals. Core Web Vitals (CWV) are a set of metrics Google uses to assess site speed, responsiveness, and visual stability of a site.

In 2021, Google introduced these page experience factors as official ranking factors. We’ll guide you in how to monitor and optimize these essentials.

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