Data Management
Mismanaged data can lead to bad decisions that undermine your marketing efforts. Effective data management is a fundamental starting point for any strategic plan.
Data serves as a signpost to keep your campaigns on track and the ultimate validation of your marketing strategies. Ensuring proper data management should be part of the first and last steps of any campaign.
Our data science and analytics experts start by understanding your needs and orienting your requirements to make sure you get exactly the kind of monitoring and detailed oversight you need. We help you organize, secure, and utilize data to enhance decision-making and operational effectiveness. We’re with you every step of the way to facilitate access to relevant data sources—ensuring a comprehensive data pool and a robust data network tailored to your objectives.
Our Data Management Services
Dashboards
In-depth dashboards consider search intent, the acquisition funnel, and different sections of your website to provide comprehensive insights for informed decision-making.
Big Data
Big data is incorporated into dashboards using BigQuery to help you discover, implement, and manage data tools in order to inform critical business decisions.
High-level KPI Dashboards
Performance data is aggregated across a portfolio for rolled-up KPI dashboards—to help larger organizations gain a more comprehensive view of their performance.
Custom Attribution Models
Custom attribution models are created from multiple data sources to derive the ROI of specific marketing efforts.
Google Tag Manager Audits
Get a comprehensive audit of Google Tag Manager containers, tags, triggers, and variables and set up custom tracking.
Data Curation
We meticulously collect, cleanse, and organize data to ensure its quality and readiness for analysis. Then we transform complex data into clear and visually engaging insights, making it easier for stakeholders to interpret and act upon it.
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