Local Service Ads ⏐Intrepid Digital

LSAs (Local Services Ads) are a type of online ad specifically designed for local service providers such as legal services, pet services, home repair technicians, and potential customers seeking their services.

These ads appear at the top of search engine results pages (SERPs) and in Google Maps, showcasing local businesses that offer relevant services to users based on their location and what services the user is searching for. They’re a cost-effective way to generate leads and increase business visibility within targeted geographic areas.

Unlike traditional pay-per-click (PPC) ads, LSA’s operate on a pay-per-lead model, where businesses are charged when users contact them directly through the ad, rather than an ad click.

Our Approach to Local Service Ads

Which businesses should use LSAs?

Since they are better suited for reaching local customers, they are best for local service providers such as electricians, locksmiths, home techs (flooring, HVAC, plumbers), and even local doctors or lawyers.

Eyes on your business

LSAs enhance the visibility of local businesses by prominently displaying your contact information, reviews, and service offerings—streamlining the process for customers to connect with your business. And best of all, impressions on this business listing are 100% free.

Building Trust with Google Badges

Google Guarantee or Google Screened badges within your LSAs not only fosters trust but ensures you’re investing in leads more aligned with your offerings.

Help with the Verification Process

Google verifies the credentials of businesses before displaying LSAs (for the benefit of users). We can help you with the background check process, which can be quite extensive. By gathering all of the information up front, we can streamline the process and ensure you have quality tracking in place.

Budget and Lead Management

We can manage your bids and review your calls to ensure we are using spend efficiently to meet your business goals and attracting high-quality leads.

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Local Service Ads success stories

Clio & Google Ads

90% increase in CTR

Find out how Intrepid Digital achieved all-time high conversion rates in Google Ads for Clio Legal Software by iterative testing of strategic ad copy. This CRO work resulted in a 60% reduction in CPA for some campaigns and a 20% average improvement in Quality Score.

Flyhomes & Google Ads

105% increase in activated leads

Real estate service client Flyhomes partnered with Intrepid Digital to revamp their paid media program. Read how we helped realize a significant increase in conversions, conversion rate, and activations across all markets, with a corresponding decrease in cost per conversion and cost per activation.

AmeriVet Pilot Program

103% increase in calls

Intrepid worked with AmeriVet, the national partner for privately-held vet practices, to boost SEM performance over a 90-day pilot program. By strategically rebuilding campaigns, targeting high-intent keywords, optimizing landing pages, we saw an immediate rise in call volume, appointments, and revenue. Read our story here!

Local Service Ads blog posts

8 Strategies to Drive Conversions on Paid Landing Pages

September 26, 2025

Driving ad traffic is only half the battle—your landing page determines whether visitors convert or click away. Too many businesses lose ROI with cluttered layouts and slow pages. This guide breaks down 8 essential strategies to maximize conversions from your next landing page and make every ad dollar count.

How Google’s New AI Shopping Platform Affects Your Campaigns (2025 Update)

May 21, 2025

Google has just announced a significant 2025 update to its Shopping experience. Changes to Google Shopping are designed to make it more personal and to give more product information to the shopper within the SERP itself—but it may require even more vigilance and transparency from retailers to stay competitive.

Maximize Your Local Service Ad Performance

September 25, 2024

For local businesses like lawyers, veterinarians, or home service repair techs, LSAs can be an effective part of your advertising strategy. If you’re aiming to secure those coveted top spots on Google, read more to learn what influences your ranking and how to optimize your ads.

Local Service Ads