Keyword Research and Strategy
From understanding how people get to your site to matching your online content to consumers’ search intent, keywords earn their name by being the keys that unlock digital insights.

Keyword research gives you an indication of your place in the market—while robust keyword targeting serves as guideposts for content strategy, your site architecture, and individual pieces of content.
Today, keyword strategy has evolved beyond the keyword-stuffing of a decade ago, to a more holistic approach involving topic research, competitor analysis, entity analysis, and more.
Intrepid will provide you with thorough keyword research and a host of actionable recommendations to achieve the greatest impact.

Keyword landscape
Intrepid’s keyword research is aimed at solving your most pressing issues, such as: Which new terms should you explore? How are your competitors ranking? Why aren’t you ranking higher for your main terms?
Multiple sources
When researching keyword environments, the Intrepid team makes use of multiple public & private data sources, supplemented by our own industry expertise.
We never just export a report from one tool and call it done–that’s just the beginning.
Keyword classifications
Taking it beyond run-of-the-mill ‘related keywords’, Intrepid’s team provides custom classifications of keywords—showing semantic relevance/proximity, exploring how keywords relate to search intent or particular services or products, and identifying opportunities to generate more traffic.
We can also create custom intent classifications beyond the standard—driving not only clicks, but also conversions.
Low-hanging fruit
At Intrepid, you may hear us talk about your ‘striking-distance keywords’—those keywords that your site already ranks for, but you sit in positions at the bottom of the first page.
Leveraging content & SEO improvements can boost those almost-there keyword rankings.
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Keyword Research success stories
680% increase in total lead volume
1900% increase in non-branded clicks
159% increase in revenue
Keyword Research blog posts

The Intrepid Glossary of Advanced SEO Terms
The Intrepid Glossary of Advanced SEO Terms defines the most commonly used (and often misunderstood) terms from A to Z. You’ll also learn why each term matters and how it can help you improve your SEO program and, ultimately, your site’s rankings.

How We Achieved a 100% Website Performance Score—and How You Can, Too
Website performance is a significant ranking factor for SEO. So when we recently launched our new website, we took certain steps to optimize properly. Find out your site’s scores and how to maximize your site’s performance.

SEO in Difficult Times
Is your company in a downturn? Cutting SEO budget may cost more in the long run than just preserving it. Instead, plan smartly. Use these SEO best practices to know how to cut back carefully.