Keyword research gives you an indication of your place in the market—while robust keyword targeting serves as guideposts for content strategy, your site architecture, and individual pieces of content.

Today, keyword strategy has evolved beyond the keyword-stuffing of a decade ago, to a more holistic approach involving topic research, competitor analysis, entity analysis, and more.

Intrepid will provide you with thorough keyword research and a host of actionable recommendations to achieve the greatest impact.

Our Keyword Research Services

Keyword landscape

Intrepid’s keyword research is aimed at solving your most pressing issues, such as: Which new terms should you explore? How are your competitors ranking? Why aren’t you ranking higher for your main terms?

Multiple sources

When researching keyword environments, the Intrepid team makes use of multiple public & private data sources, supplemented by our own industry expertise.

We never just export a report from one tool and call it done–that’s just the beginning.

Keyword classifications

Taking it beyond run-of-the-mill ‘related keywords’, Intrepid’s team provides custom classifications of keywords—showing semantic relevance/proximity, exploring how keywords relate to search intent or particular services or products, and identifying opportunities to generate more traffic.

We can also create custom intent classifications beyond the standard—driving not only clicks, but also conversions.

Low-hanging fruit

At Intrepid, you may hear us talk about your ‘striking-distance keywords’—those keywords that your site already ranks for, but you sit in positions at the bottom of the first page.

Leveraging content & SEO improvements can boost those almost-there keyword rankings.

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Keyword Research success stories

1900% increase in non-branded clicks

Hawx Pest Control partnered with Intrepid to boost organic traffic and revenue. Intrepid’s on-page SEO fixes, improvements in Core Web Vitals and schema markup, and extensive new content led to a 1900% lift in non-branded clicks, a 7900% increase in top 3 ranking keywords, and a 6300% growth of position 1 rankings.

876% increased organic clicks to Canadian site in 6 weeks

Taylor Farms is North America’s leading producer of salads and healthy fresh foods. Serving markets across the continent, Taylor Farms has a US website in English and a website for Canadian customers in both French and English. However, the sites were not optimized for international SEO and were causing confusion for users. Taylor Farms tasked Intrepid Digital with optimizing their international experience.

680% increase in total lead volume

Hiro Systems, a web3 company specializing in developer tools for Bitcoin applications, partnered with Intrepid for a performance marketing program to boost brand awareness and lead gen. See how we leveraged Google, LinkedIn, and Twitter Ads for a 680% increase in leads and a 79% decrease in CPA.

Keyword Research blog posts

The Intrepid Glossary of Advanced SEO Terms

The Intrepid Glossary of Advanced SEO Terms defines the most commonly used (and often misunderstood) terms from A to Z. You’ll also learn why each term matters and how it can help you improve your SEO program and, ultimately, your site’s rankings.

SEO in Difficult Times

Is your company in a downturn? Cutting SEO budget may cost more in the long run than just preserving it. Instead, plan smartly. Use these SEO best practices to know how to cut back carefully.

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