Case Study: Hawx Pest Control
1900% increase in non-branded clicks
Hawx Pest Control partnered with Intrepid to boost organic traffic and revenue. Intrepid’s on-page SEO fixes, improvements in Core Web Vitals and schema markup, and extensive new content led to a 1900% lift in non-branded clicks, a 7900% increase in top 3 ranking keywords, and a 6300% growth of position 1 rankings.
Challenge
Hawx had a lackluster online presence, failing to rank for top keywords and missing out on targeted, high-quality content. A few large-scale competitors were continually winning out on SERPs.
Strategy
First, Intrepid’s SEO teams conducted thorough keyword research to identify high-value keywords that were as yet untapped. At the same time, a technical SEO audit uncovered opportunities for on-page SEO fixes, Core Web Vitals improvements, and opportunities for schema markup, backlinks, internal linking, and GBP posts. Â
Finally, the icing on the cake was a content audit that revealed a broad opportunity to capitalize on top relevant keywords that people use when facing a pest infestation in their home or business.
Results
We approached this challenge with a combination of technical SEO fixes and copywriting of top-of-funnel content, mid-funnel content, and a slew of FAQs vetted by pest experts. But the graphs speak for themselves:
Intrepid helped Hawx Pest Control increase these KPIs:
Outstanding growth in visibility for non-brand keywords. Year over year, the number of keywords ranking in the Top 3 increased by over 7900%. Position 1 rankings grew by over 6300%.
Steady growth in Total Impressions (purple) and Clicks (blue) over a 6 month period.
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