Case Study: Hawx Pest Control

1900% increase in non-branded clicks

Hawx Pest Control partnered with Intrepid to boost organic traffic and revenue. Intrepid’s on-page SEO fixes, improvements in Core Web Vitals and schema markup, and extensive new content led to a 1900% lift in non-branded clicks, a 7900% increase in top 3 ranking keywords, and a 6300% growth of position 1 rankings.

Total content pieces

Total backlinks built via manual outreach

0 %

Increase in non-branded traffic

0 %

Increase in total SEO traffic

Challenge

Hawx had a lackluster online presence, failing to rank for top keywords and missing out on targeted, high-quality content. A few large-scale competitors were continually winning out on SERPs.

Strategy

First, Intrepid’s SEO teams conducted thorough keyword research to identify high-value keywords that were as yet untapped. At the same time, a technical SEO audit uncovered opportunities for on-page SEO fixes, Core Web Vitals improvements, and opportunities for schema markup, backlinks, internal linking, and GBP posts.

Finally, the icing on the cake was a content audit that revealed a broad opportunity to capitalize on top relevant keywords that people use when facing a pest infestation in their home or business.

Results

We approached this challenge with a combination of technical SEO fixes and copywriting of top-of-funnel content, mid-funnel content, and a slew of FAQs vetted by pest experts. But the graphs speak for themselves:

Intrepid helped Hawx Pest Control increase these KPIs:

Outstanding growth in visibility for non-brand keywords. Year over year, the number of keywords ranking in the Top 3 increased by over 7900%. Position 1 rankings grew by over 6300%.

Steady growth in Total Impressions (purple) and Clicks (blue) over a 6 month period.

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