Case Study: Hawx Pest Control

1900% increase in non-branded clicks

Hawx Pest Control partnered with Intrepid to boost organic traffic and revenue. Intrepid’s on-page SEO fixes, improvements in Core Web Vitals and schema markup, and extensive new content led to a 1900% lift in non-branded clicks, a 7900% increase in top 3 ranking keywords, and a 6300% growth of position 1 rankings.

0
Total content pieces
0
Total backlinks built via manual outreach
0 %
Increase in non-branded traffic
0 %
Increase in total SEO traffic

Challenge

Hawx had a lackluster online presence, failing to rank for top keywords and missing out on targeted, high-quality content. A few large-scale competitors were continually winning out on SERPs.

Strategy

First, Intrepid’s SEO teams conducted thorough keyword research to identify high-value keywords that were as yet untapped. At the same time, a technical SEO audit uncovered opportunities for on-page SEO fixes, Core Web Vitals improvements, and opportunities for schema markup, backlinks, internal linking, and GBP posts.  

Finally, the icing on the cake was a content audit that revealed a broad opportunity to capitalize on top relevant keywords that people use when facing a pest infestation in their home or business.

Results

We approached this challenge with a combination of technical SEO fixes and copywriting of top-of-funnel content, mid-funnel content, and a slew of FAQs vetted by pest experts. But the graphs speak for themselves:

Intrepid helped Hawx Pest Control increase these KPIs:

Outstanding growth in visibility for non-brand keywords. Year over year, the number of keywords ranking in the Top 3 increased by over 7900%. Position 1 rankings grew by over 6300%.

Hawx Pest Control keyword growth graph

Steady growth in Total Impressions (purple) and Clicks (blue) over a 6 month period.

Hawx Pest Control impressions growth graph

More Case Studies

22% increase in MQLs

Flyhomes—a full-service real estate client—was experiencing staleness in their social media campaigns on Facebook & Instagram. Intrepid Digital was brought on board to revamp their Meta social media program using a highly-structured testing process and all new creative/imagery. Read how these tactics realized a 22% increase in MQLs.

105% increase in activated leads

Real estate service client Flyhomes partnered with Intrepid Digital to revamp their paid media program. Read how we helped realize a significant increase in conversions, conversion rate, and activations across all markets, with a corresponding decrease in cost per conversion and cost per activation.
Intrepid worked with AmeriVet, the national partner for privately-held vet practices, to boost SEM performance over a 90-day pilot program. By strategically rebuilding campaigns, targeting high-intent keywords, optimizing landing pages, we saw an immediate rise in call volume, appointments, and revenue. Read our story here!

Sign up for the Intrepid Digital newsletter for the latest digital marketing news, tips, and more

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Scroll to Top