Michelle Sanchez

Director, Content Strategy

Michelle, Intrepid Digital’s Director, Content Strategy, is a Content Strategist and Editor with 13 years in content & messaging for both nonprofits and for-profits. Coming from a background in linguistics, Michelle enjoys making sure our clients’ identity on the page reflects the brand and engages the reader. Based in Minneapolis.

Blog posts

Handling cookie consent compliance & Google Consent Mode v2 for non-developers

by Michelle Sanchez

/ February 25, 2026

Finally, a plain-language guide to cookie consent in 2026, covering Google Consent Mode v2, GTM, and CMPs, so you can stay compliant, preserve tracking accuracy, and avoid common mistakes.

AI is Changing SEO—Here’s How to Adapt

by Michelle Sanchez

/ June 13, 2025

What is the future of SEO in light of AI? This guide delves into which metrics are dropping due to AI Mode & AI Overviews, what to measure to get a clear view of performance, and how to adapt your content and SEO strategies.

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

by Michelle Sanchez

/ March 24, 2025

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

Handling cookie consent compliance & Google Consent Mode v2 for non-developers

Finally, a plain-language guide to cookie consent in 2026, covering Google Consent Mode v2, GTM, and CMPs, so you can stay compliant, preserve tracking accuracy, and avoid common mistakes.

How to Build Your 2026 Content Strategy

Dive into the 8 tactics that will help your brand stay visible and influential across AI Overviews, external platforms, and morphing user journeys—while building a resilient content ecosystem that still converts.

AI is Changing SEO—Here’s How to Adapt

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

Five Tricks to Improve Your Marketing Writing (So More People Read It)

If you’re trapped using writing habits that served you well in college but don’t translate to marketing writing, try these writing tips from our in-house Editor. Use these five tricks (with some wisdom from Stephen King thrown in) to write content that’s more engaging and keeps people reading.

What Do AI Overviews Mean for Search Results?

Get an introduction to Google’s AI Overviews, the new interactive search feature that uses generative AI to provide answers to your queries directly in the SERP. Find out what this may mean for ads & organic listings in Google.

The Art of Data Joining: A Guide to Discovering SEO Insights

Explore the potential of data joining to uncover insights, refine your SEO strategies, and capitalize on hidden opportunities. We’ve included a step-by-step workflow that walks you through a practical application of merging diverse datasets so you can see for yourself.

woman looks at data tables on a computer at home

Data Visualization: The Secrets of Creating Tables

Leveraging tables in strategic ways can help you more profoundly connect your audience with your data. It’s vital to customize every aspect of your table to highlight the essential elements of your data, including visual attributes as well as alignment in the numbers themselves. Since data serves as the ultimate validation of your work, it makes sense to beautify and clarify your data for maximum impact.

SEO in Difficult Times

Is your company in a downturn? Cutting SEO budget may cost more in the long run than just preserving it. Instead, plan smartly. Use these SEO best practices to know how to cut back carefully.

ChatGPT and AI-Generated Content

AI chatbots like ChatGPT can be extremely useful to marketers, but how do they affect content marketing? Should we use ChatGPT for developing blog posts and other web pages? We look at the nuances of brand identity, advanced CRO strategy, and more.

Press releases

Intrepid Digital Hires Viktorija Holleran as Senior Paid Media Analyst

December 23, 2025

(LOS ANGELES, CALIFORNIA) Intrepid Digital (www.intrepidonline.com) is thrilled to announce it has hired Viktorija Holleran as Senior Paid Media Analyst. Holleran’s responsibilities will include overseeing execution across paid search and social platforms for Intrepid’s ever-expanding roster of global enterprise-level companies.

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