Michelle Sanchez

Director of Content Strategy

Michelle, Intrepid Digital’s Director of Content Strategy, is a Content Strategist and Editor with 13 years in content & messaging for both nonprofits and for-profits. Coming from a background in linguistics, Michelle enjoys making sure our clients’ identity on the page reflects the brand and engages the reader. Based in Minneapolis.

Blog posts

what is google sge

What Is Google’s SGE (And What Does It Mean for Search Results)?

by Michelle Sanchez

/ February 23, 2024

Get an introduction to Google’s Search Generative Experience (SGE), the new interactive search feature that uses generative AI to provide answers to your queries directly in the SERP. Find out what this may mean for ads & organic listings in Google.

SEO in Difficult Times

by Michelle Sanchez

/ May 30, 2023

Is your company in a downturn? Cutting SEO budget may cost more in the long run than just preserving it. Instead, plan smartly. Use these SEO best practices to know how to cut back carefully.

ChatGPT and AI-Generated Content

by Michelle Sanchez

/ April 18, 2023

AI chatbots like ChatGPT can be extremely useful to marketers, but how do they affect content marketing? Should we use ChatGPT for developing blog posts and other web pages? We look at the nuances of brand identity, advanced CRO strategy, and more.

SEO in Difficult Times

Is your company in a downturn? Cutting SEO budget may cost more in the long run than just preserving it. Instead, plan smartly. Use these SEO best practices to know how to cut back carefully.

ChatGPT and AI-Generated Content

AI chatbots like ChatGPT can be extremely useful to marketers, but how do they affect content marketing? Should we use ChatGPT for developing blog posts and other web pages? We look at the nuances of brand identity, advanced CRO strategy, and more.

Person using ChatGPT on laptop

The Risks and Benefits of ChatGPT for SEO Tasks

You’ve likely heard the buzz around tools like ChatGPT, GPT-4, and other LLMs (large language models). But what exactly are LLMs, and how can you use these AI-tools for SEO and content development? Let’s look closer at this intersection of technology and functionality.

Press releases

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