At Intrepid, we don’t just track AI search evolution—we shape strategies around it. From hands-on experimentation with AI Mode and Deep Search to deploying LLM-optimized content frameworks, we’re building future-proof visibility for our clients.

Our AI Services

Our Approach to AI

Building visibility

Visibility in AI tools is earned through presence and consistency. We expand your brand’s footprint across AI Overviews, LLM assistants, and multimodal results so it’s there when LLMs go looking.

Data that withstands scrutiny

Don’t waste money on over-hyped tools. Get the full story on what data can be trusted and how to interpret your visibility in AI tools so you don’t chase unstable metrics.

Influencing LLM outputs

LLMs reference a narrow set of sources when forming responses. We reinforce and align those grounding signals through levers like Wikipedia, reviews, and authoritative coverage, so your brand is represented accurately.

Content that survives abstraction

Consistent, structured content feeds both internal knowledge graphs and external citations.

Monitor and adapt

AI models and sources change constantly. We track how your brand appears across AI tools, correct drift or inaccuracies, and reinforce signals so your visibility stays intact as systems evolve.

“AI has reshaped digital discovery. Our work in AI Optimization ensures brands are built for that new reality: discoverable across surfaces and shaped for human curiosity. Every experience needs to align with how people interact with and discover information.”

Bruno Rodríguez

Senior Director of Organic Strategy & Emerging Channels

AI Services blog posts

How to Use Google Preferred Sources to Strengthen AI Search Visibility

How to Use Google Preferred Sources to Strengthen AI Search Visibility

Google’s Preferred Sources feature lets signed-in users choose the websites they want to see more often in Search, AI Overviews, and AI Mode. While it’s not a ranking factor, it offers ecommerce brands a new way to turn customer trust into a direct preference signal. This guide explains how Preferred Sources works, why it matters, and how brands can begin testing it across their owned channels.

AI Traffic Has Peaked. It’s Also The Wrong Thing To Measure.

AI platforms are seeing massive usage, but send only about 1% of total web traffic. This gap reveals a key detail: success in AI search isn’t about clicks, but visibility, influence, and being part of the consideration set before users ever visit your site. Here’s how to look at AI success.

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