At Intrepid, we don’t just track AI search evolution—we shape strategies around it. From hands-on experimentation with AI Mode and Deep Search to deploying LLM-optimized content frameworks, we’re building future-proof visibility for our clients.
Our AI Services
How people search is changing drastically. This tactic focuses on structuring and writing content so that large language models and AI tools can find, understand, and reference your brand in their answers.
Consumers can now make purchases directly in AI tools without visiting your site. Make sure your digital shelf is ship-shape so your products can be suggested in AI searches.
AI Content Development
Don’t just copy, paste, publish. We’ve developed an option in our Content services that uses AI as an assistant while still preserving extremely high writing quality.
AI-driven PPC
We harness the power of AI to deliver stronger results for your business—applying machine learning and advanced tools for intelligent media planning, refined targeting, and generating actionable insights.
Shopping & Product listings in AI tools
Given the rapid evolution of ChatGPT and Google’s shopping capabilities, it’s critical to focus on continuous optimization and data accuracy to stay competitive and maintain conversion performance over time—even in this new space.
Our Approach to AI
Building visibility
Visibility in AI tools is earned through presence and consistency. We expand your brand’s footprint across AI Overviews, LLM assistants, and multimodal results so it’s there when LLMs go looking.
Data that withstands scrutiny
Don’t waste money on over-hyped tools. Get the full story on what data can be trusted and how to interpret your visibility in AI tools so you don’t chase unstable metrics.
Influencing LLM outputs
LLMs reference a narrow set of sources when forming responses. We reinforce and align those grounding signals through levers like Wikipedia, reviews, and authoritative coverage, so your brand is represented accurately.
Content that survives abstraction
Consistent, structured content feeds both internal knowledge graphs and external citations.
Monitor and adapt
AI models and sources change constantly. We track how your brand appears across AI tools, correct drift or inaccuracies, and reinforce signals so your visibility stays intact as systems evolve.
“AI has reshaped digital discovery. Our work in AI Optimization ensures brands are built for that new reality: discoverable across surfaces and shaped for human curiosity. Every experience needs to align with how people interact with and discover information.”
Bruno Rodríguez
Senior Director of Organic Strategy & Emerging Channels
AI Services blog posts

Digital Shelf Optimization: Why it’s the Most Important Skill in Ecommerce Right Now
Agentic commerce effectively changes the entry point to purchase. Everything from the first interaction with a product to purchase may now happen inside an AI system. Digital Shelf Optimisation is the practice of making sure your products are eligible, interpretable, competitive, and actionable in this new space—in other words, ready for the world of Agentic commerce.

ChatGPT Becomes a Shopping Channel: What Marketers Need to Know
OpenAI just made ChatGPT a shopping platform. U.S. Etsy sellers can now sell directly in-chat, with Shopify next. For ecommerce marketers, this means fewer but higher-intent clicks and a new discovery channel. Here’s how to prepare your product feeds, schema, and analytics for AI-driven shopping.

The New Glossary of AI & SEO: The Language of AI-Powered SERP
Alphabet soup is on the menu as we help marketers understand new terminology like LLMs versus GPTs, AI versus GenAI, AEO versus GenAI Optimization, and more. Get a better understanding of the terms related to AI, SEO, and marketing in this glossary.