Bruno Rodríguez

Senior Director of Organic Strategy & Emerging Channels

Bruno Rodríguez, Intrepid Digital’s Senior Director of Organic Strategy & Emerging Channels, has been leading enterprise SEO and digital growth programs for nearly two decades. Rodríguez previously worked with brands such as Expedia, Atlassian, Berkshire Hathaway, and Acciona. At Intrepid, he spearheads the development of the company’s GEO program and drives growth across EMEA and other international markets.

Blog posts

AI Traffic Has Peaked. It’s Also The Wrong Thing To Measure.

by Bruno Rodríguez

/ May 12, 2026

AI platforms are seeing massive usage, but send only about 1% of total web traffic. This gap reveals a key detail: success in AI search isn’t about clicks, but visibility, influence, and being part of the consideration set before users ever visit your site. Here’s how to look at AI success.

AI Traffic Has Peaked. It’s Also The Wrong Thing To Measure.

AI platforms are seeing massive usage, but send only about 1% of total web traffic. This gap reveals a key detail: success in AI search isn’t about clicks, but visibility, influence, and being part of the consideration set before users ever visit your site. Here’s how to look at AI success.

Press releases

Webinars

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