GEO/AEO
Targeting & influencing the output of LLMs, including AI Overviews, AI Mode, ChatGPT, and more. Read about our strategic GEO tactics in this quickly changing space.
GEO (Generative Engine Optimization), also known as AEO (Answer Engine Optimization) and SEO (Search Everywhere Optimization) is an emerging field of search marketing focused on the output of LLMs.
GEO isn’t a replacement for SEO; it’s the layer that makes your brand discoverable when search looks like a chat, a card, or an instant answer. If you’re strong in organic already, GEO compounds that foundation. If you’re early, it gives you a faster path to visibility where competitors aren’t watching.
Our set of GEO services helps you:
- Map how your audience actually asks questions in LLMs and how those systems “fan out” to related intents.
- Influence the sources LLMs trust: your site, docs, data, reviews, third-party citations, and knowledge graphs, so the model has better material to quote.
- Optimize the surfaces that power RAG (docs, feeds, APIs, help centers) so retrieval pulls the right facts, not just the loudest ones.
- Make your site machine-legible (schemas, sitemaps, entities, internal links) so answers are consistent across vendors.
- Write and structure content that aligns with conversational patterns and intent strength, not just keywords.
- Measure GEO as its own channel with KPIs that reflect reality (answer share, citation quality, assisted conversions, “no-click” influence).
Below is how we operationalize GEO end-to-end, from research to implementation and measurement.
Our GEO/AEO Services
LLM & User Research
Understand what your audience is searching for and how LLMs interpret it, tracking fan-out queries and more.
Influencing LLM Training
Influencing the body of training of any future LLM by participating in specific platforms.
Influencing RAG Grounding
Retrieval Augmented Generation as an avenue for influencing search results to affect output beyond LLM training data.
Technical Recommendations
From sitemaps to semantic markups, Intrepid has developed a checklist for ensuring your site is technically sound for LLMs.
Copywriting Recommendations
Crafting content that uses specific language conventions and targets user intent even more pointedly for GEO.
Goal Tracking within GEO
Understand the emergence of a new channel, track it using different KPIs than SEO, and attribute its success to specific initiatives within your business.
Monitoring Industry Changes
Intrepid is tracking changing trends in CTR and conversion rate, as more purchase decisions are now happening before users ever visit a site.
Guidance on Internal Communication
How do you communicate GEO strategy to leadership, especially changes in metrics? We can help.
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