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AI
Explore articles related to AI
AI platforms are seeing massive usage, but send only about 1% of total web traffic. This gap reveals a key detail: success in AI search isn’t about clicks, but visibility, influence, and being part of the consideration set before users ever visit your site. Here’s how to look at AI success.
We attended the Google Search Central Live Canada event, which presented a clear message: search is evolving quickly, but the fundamentals still win. From AI search and content strategy to technical SEO and user-first structure, here’s what to focus on now.
Agentic commerce effectively changes the entry point to purchase. Everything from the first interaction with a product to purchase may now happen inside an AI system. Digital Shelf Optimisation is the practice of making sure your products are eligible, interpretable, competitive, and actionable in this new space—in other words, ready for the world of Agentic commerce.
OpenAI just made ChatGPT a shopping platform. U.S. Etsy sellers can now sell directly in-chat, with Shopify next. For ecommerce marketers, this means fewer but higher-intent clicks and a new discovery channel. Here’s how to prepare your product feeds, schema, and analytics for AI-driven shopping.
Alphabet soup is on the menu as we help marketers understand new terminology like LLMs versus GPTs, AI versus GenAI, AEO versus GenAI Optimization, and more. Get a better understanding of the terms related to AI, SEO, and marketing in this glossary.
What is the future of SEO in light of AI? This guide delves into which metrics are dropping due to AI Mode & AI Overviews, what to measure to get a clear view of performance, and how to adapt your content and SEO strategies.
Google has just announced a significant 2025 update to its Shopping experience. Changes to Google Shopping are designed to make it more personal and to give more product information to the shopper within the SERP itself—but it may require even more vigilance and transparency from retailers to stay competitive.
Get an introduction to Google’s AI Overviews, the new interactive search feature that uses generative AI to provide answers to your queries directly in the SERP. Find out what this may mean for ads & organic listings in Google.
Are you concerned about the content of your site showing up in Google’s AI Overviews? We’ll answer your questions about whether you should block your site and what the ramifications of this would be.
AI chatbots like ChatGPT can be extremely useful to marketers, but how do they affect content marketing? Should we use ChatGPT for developing blog posts and other web pages? We look at the nuances of brand identity, advanced CRO strategy, and more.