Blog
Welcome to our blog, the home of Intrepid’s expert insights on digital marketing strategies. Find news and practical tips on everything from branding to optimizing for search engines.
Alphabet soup is on the menu as we help marketers understand new terminology like LLMs versus GPTs, AI versus GenAI, AEO versus GenAI Optimization, and more. Get a better understanding of the terms related to AI, SEO, and marketing in this glossary.
What is the future of SEO in light of AI? This guide delves into which metrics are dropping due to AI Mode & AI Overviews, what to measure to get a clear view of performance, and how to adapt your content and SEO strategies.
Google has just announced a significant 2025 update to its Shopping experience. Changes to Google Shopping are designed to make it more personal and to give more product information to the shopper within the SERP itself—but it may require even more vigilance and transparency from retailers to stay competitive.
SEO brings them in. Content keeps them interested. Performance marketing drives the action. But what's making sure all that effort actually converts? CRO is the behind-the-scenes MVP turning your traffic into results. In this post, we’re diving into why CRO isn’t just another tactic—it’s the strategic glue that makes your other channels stronger, smarter, and more effective.
AI tools, voice search, and evolving user behavior are reshaping SEO strategies in 2025. This guide explores how to build a modern SEO lead generation pipeline—one that attracts quality traffic, converts visitors into leads, and nurtures them into customers using impactful tactics, smart content, and data-driven decision-making.
Planning a site migration or updating crawl rules? Google’s delays in processing robots.txt changes could seriously impact your indexing, feeds, and campaigns. Learn what we discovered during recent migrations—and how to stay ahead of these issues with proactive timing, monitoring, and manual requests. Don’t get caught off guard.
Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.
Have a lively podcast? Now, is that stellar content findable via organic search? Learn how to unlock the insights from your podcast episodes and make them work more for you in search.
Recently, our SEO team was faced with an unusual case of dozens of incorrect soft 404s on a client’s Shopify site. Find out the methods our Technical SEO experts used to fix this mysterious issue and what we recommend if you’re having a similar problem.
WordPress sites have been experiencing Malware attacks in recent weeks. Find out what to look for on your own WordPress site and what to do to protect yourself.
Combining related services to save time and headache isn’t just for oil changes and tire rotations at your local car repair. Combining web development and SEO services under one roof improves communication, speeds up execution, and supports better website maintenance. Learn how this unified approach can boost search rankings and improve user experience.
For local businesses like lawyers, veterinarians, or home service repair techs, LSAs can be an effective part of your advertising strategy. If you're aiming to secure those coveted top spots on Google, read more to learn what influences your ranking and how to optimize your ads.
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