Case Study:
Taylor Farms

15% Increase in Clicks in 3 months

Taylor Farms is the leading US brand for salad kits and fresh-cut fruits and vegetables. They tasked Intrepid with resolving issues with their website, which had never been optimized for search engines, with the aim of building a better foundation to grow SEO traffic over the long term.

0 %

Increase in Clicks in 3 months

0 %

Increase in Impressions in 3 months

0 %

Increase in Organic Keywords in 6 months

Challenge

The Taylor Farms website had not been consistently maintained, had critical technical issues, and was missing important content about existing products. The site was missing opportunities to drive traffic through recipes and other areas.

Strategy

A comprehensive audit of the site uncovered SEO technical issues and problems with site performance. We immediately identified search spam, which threatened to compromise site security.

A content gap analysis identified content opportunities and led to a content strategy that focuses on recipes and mouthwatering product descriptions—to ultimately drive traffic and increase conversions.

Immediately addressed search spam and site security
Built comprehensive 360 reporting
Completed full technical SEO audit
Cleanup of duplicate website
Improved pagespeed and core web vitals
From 15% of the website URLs conforming to best practice to 80%+
Implementation of schema markup for breadcrumbs, recipes, and guided recipes
Copywriting for 100+ pages by our content team (with extensive food-related writing experience)

More Case Studies

SKIMS

159% increase in revenue

SKIMS tasked Intrepid Digital with growing their SEO traffic to their key collections to boost conversions and revenue. We optimized their on-page SEO, content, internal linking, and page authority to generate a 159% increase in revenue, a 154% increase in sessions, and a 4.8% increase in conversions.

Clio Legal Software

90% increase in CTR

Clio, the world’s leading legal software, enlisted Intrepid Digital for ad copy optimization of Google SEM campaigns. We innovated a new method of testing RSAs with themed value proposition buckets, resulting in a 20% avg. increase in CTR, a 35% decrease in CPA, and a 20% avg. improvement to ad quality score.

IntelligenceBank

Migration to GA4

Intelligence Bank asked Intrepid Digital to migrate their UA tracking into GA4. We audited their site and tracking through a technical lens and a business lens, improving page performance and tracking based on business logic. This led to new lead conversion events, new dimensions for segmentation, and more.

"*" indicates required fields

Case Study: Taylor Farms