Case Study:
Taylor Farms

15% Increase in Clicks in 3 months

Taylor Farms is the leading US brand for salad kits and fresh-cut fruits and vegetables. They tasked Intrepid with resolving issues with their website, which had never been optimized for search engines, with the aim of building a better foundation to grow SEO traffic over the long term.

Increase in Clicks in 3 months

0 %

Increase in Impressions in 3 months

0 %

Increase in Organic Keywords in 6 months

0 %

Challenge

The Taylor Farms website had not been consistently maintained, had critical technical issues, and was missing important content about existing products. The site was missing opportunities to drive traffic through recipes and other areas.

Strategy

A comprehensive audit of the site uncovered SEO technical issues and problems with site performance. We immediately identified search spam, which threatened to compromise site security.

A content gap analysis identified content opportunities and led to a content strategy that focuses on recipes and mouthwatering product descriptions—to ultimately drive traffic and increase conversions.

Immediately addressed search spam and site security
Built comprehensive 360 reporting
Completed full technical SEO audit
Cleanup of duplicate website
Improved pagespeed and core web vitals
From 15% of the website URLs conforming to best practice to 80%+
Implementation of schema markup for breadcrumbs, recipes, and guided recipes
Copywriting for 100+ pages by our content team (with extensive food-related writing experience)

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Case Study: Taylor Farms