Case Study: Clio Legal Software

139% lift in CTR of FaceBook ads

Clio hired Intrepid to upgrade the creative of their paid social media campaigns on Facebook. Intrepid wrote and concepted new, more humanizing creative with stronger “stopping power” to break through the newsfeed clutter. This led to a 139% increase in CTR on FB MQL ads over the course of a year.

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Increase in CTR
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Reduction in CPA
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Improvement in Quality Score


Clio wanted to improve performance of their Google PPC ads, which were transitioning to the RSA format. However, Google Ads does not allow specific a/b testing of RSA headlines.


Intrepid’s CRO department pioneered a new approach to work within the limitations of Google Ads new RSA format, which does not allow for individual headline testing. To identify the best-performing creative strategy, we created “buckets” of headlines focused on different value proposition themes: leadership, aspirational benefits, and immediate practical benefits. After phase one of testing, we would continue evolving the winning test to focus on more nuanced expressions of the best value propositions.


We hypothesized that iterative testing which narrowed down the best-performing ad copy strategy would result in immediate boosts to performance–in some cases, generating more clicks and in other cases, passing more qualified traffic.


More Case Studies

Intrepid worked with AmeriVet, the national partner for privately-held vet practices, to boost SEM performance over a 90-day pilot program. By strategically rebuilding campaigns, targeting high-intent keywords, optimizing landing pages, we saw an immediate rise in call volume, appointments, and revenue. Read our story here!

876% increased organic clicks to Canadian site in 6 weeks

Taylor Farms is North America’s leading producer of salads and healthy fresh foods. Serving markets across the continent, Taylor Farms has a US website in English and a website for Canadian customers in both French and English. However, the sites were not optimized for international SEO and were causing confusion for users. Taylor Farms tasked Intrepid Digital with optimizing their international experience.

680% increase in total lead volume

Hiro Systems, a web3 company specializing in developer tools for Bitcoin applications, partnered with Intrepid for a performance marketing program to boost brand awareness and lead gen. See how we leveraged Google, LinkedIn, and Twitter Ads for a 680% increase in leads and a 79% decrease in CPA.

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