Salesforce

From migrations to product variations, get the most out of Salesforce Commerce Cloud and mitigate potential issues by having Intrepid’s expert team in your corner.

The Salesforce Commerce Cloud (SFCC) is continuously being improved, but users still encounter common problems that hinder its potential.

With Intrepid’s extensive experience and knowledge of the SFCC platform, you can trust that we will pinpoint any issues and provide the appropriate fixes, ensuring your site performs optimally.

Migrations

Our team has years of collective experience working with Salesforce Commerce Cloud, which empowers us to provide insights and fixes for clients based on our previous work. Our expertise ranges from managing complex migrations to implementing simple title and meta description changes in the backend.

For example:

One prevalent issue is unnecessary crawling due to backend Demandware URLs, faceted navigation, and other filters. Without proper crawl controls or canonical tags, this can quickly spiral out of control.
For those using product variations, ensuring canonical tags are correctly implemented is crucial. We’ve frequently observed product variations lacking canonical tags in SFCC, leading to issues with proper indexing and ranking.
Plus, if you’re utilizing automatic product linking based on user browsing behavior, these links may not be visible to Google, which means your internal linking might not be as effective as you think.

Addressing these issues is absolutely essential for maintaining optimal site performance and search engine visibility.

Migrations are complex; SFCC adds another layer to that complexity with how they handle redirects. We’re well-versed in SFCC migrations and will help you work within SFCC’s redirect template to ensure that your pages redirect correctly. (And of course, we also assist with all the other typical migration issues that may pop up.)

Product Variations

SFCC’s product variations can add a lot of duplicate content and unnecessary crawling if they aren’t handled correctly. Sometimes backend Demandware.store product variation URLs will also surface and take up the crawl budget. We help make sure the right primary URLs are linked on the site and canonicals are put in place, along with putting in any other necessary crawl blocks to ensure Google is finding the links that matter.

Excess Links

SFCC creates a lot of crawlable links, and while they do automatically block some URLs through robots.txt, there are a lot more URLs that need to be properly managed. Demandware.store URLs, faceted navigation, and reviews all add to a lot of crawling you may not actually want. Our team helps you manage how Google crawls your site, ensuring only the most relevant pages are being crawled.

International SEO

SFCC allows you to easily manage your products across multiple languages and countries within the backend. We ensure all of your tagging is correct and in place so that Google shows the right language and country URLs to the right users.

Clients

Blog Posts

How to Use Google Preferred Sources to Strengthen AI Search Visibility

August 17, 2026

Google’s Preferred Sources feature lets signed-in users choose the websites they want to see more often in Search, AI Overviews, and AI Mode. While it’s not a ranking factor, it offers ecommerce brands a new way to turn customer trust into a direct preference signal. This guide explains how Preferred Sources works, why it matters, and how brands can begin testing it across their owned channels.

10 Warning Signs Your SEO Content Program is Set Up to Fail

August 17, 2026

SEO content programs rarely fail suddenly. They usually lose momentum through inefficient processes, unclear goals, and inconsistency. Heed these 10 warning signs that your content program may be headed for trouble, and learn practical strategies to set up sustainable systems, design scalable workflows, improve collaboration, and write content that delivers long-term SEO growth.

Business Outcomes Vs. Business Outputs: Why Your SEM Agency Needs to Speak Both Languages

July 14, 2026

If your agency never asked you what success looks like before the campaign went live, you don’t have a partner measuring performance; you have a vendor narrating activity. The work that decides whether a campaign succeeds and translates to real business outcomes has to happen between humans. Here’s what that looks like in practice.

Case Studies

AmeriVet

32% increase in New Clients, 21% decrease in NC CPB

Discover how Intrepid helped Amerivet, a network of 200+ veterinary clinics, accelerate new client growth while improving acquisition efficiency across hundreds of locations. Through a refined paid media strategy, we helped Amerivet increase new client bookings by 32% while reducing new client acquisition costs by 21%, creating a more scalable framework for sustainable growth.

Skyscanner

360 SEO tests. 10 markets. 8 languages. 16 templates. 60% wins.

With 10 markets, 8 languages, and 16 page templates in play, Skyscanner’s SEO testing program demanded serious operational rigor. Intrepid helped transform that complexity into momentum, launching 360 tests and creating a repeatable framework for uncovering high-value organic growth opportunities at scale.

Smith Migration

52-Point Mobile CLS Gain, 21-Point TTFB Gain

Page speed was the make-or-break metric for Smith Optics’ replatform. Here’s how a speed-first approach to migrating from Salesforce Commerce Cloud to Shopify produced one of the most dramatic Core Web Vitals turnarounds we’ve measured.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Name*

Company

Email*