Case Study: AWS Global SEO and Content

Content created by our team is now responsible for more than ⅓ of all organic traffic to the AWS site.

AWS is the main provider of cloud-computing services in the world.
Content created by our team is responsible for more than ⅓ of all organic traffic to the AWS site.

Organic Sessions Per Month

0 %

Total Traffic from Intrepid Created Content

0 %

Challenge

AWS created most of the categories it competes in, but hadn’t adjusted its strategy from branded terms to industry ones. The team needed a solution that circumvented internal bottlenecks while providing content fast.

Strategy

We supported the creation of a technical work pipeline, mapped out new non-branded content categories, and created a system to produce human-generated high-quality technical content that would outperform competitors.

Beginning with discovering concepts and core questions that the AWS audience is searching for, we’ve created 2,000+ word guides on heavy tech concepts, which acted as mini-learning modules and helpful resources.

Results

This high-quality, targeted content is published and translated into several languages, driving an incredible 4.5M organic sessions to the AWS site each month. This content is responsible for more than ⅓ of all organic traffic to the AWS site.

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