Digital Marketing for E-commerce

Between your vast product selection and your global customer base, you need a savvy marketing team to carve out your company's advantage in e-commerce.

Deep expertise

The vast e-commerce industry has reached such an intensely competitive level that even a slight edge can mean the difference between market dominance and obscurity. 

Intrepid’s seasoned e-commerce experts have learned how to uncover optimization opportunities that other agencies often miss. 

We have deep experience working with large-scale, fast-growing brands like SKIMS, Allbirds, Chemical Guys, and Nanushka—companies that deal with thousands of products across global markets.

The vast quantity of products in enterprise e-commerce brings its own set of challenges—but we’ve developed savvy solutions, such as:

  • Internal linking: We help clients leverage the power of internal links. Often, the only pages linking to products are deep PLPs with lots of pagination. We develop a broader cross-linking strategy to signal the importance of your PDPs to search engines.
  • Shopify Hydrogen migration: As one of the few enterprise-level agencies with expertise in this platform, we’re able to help clients maximize their performance by boosting traffic, revenue, and profitability.
  • Faceted search: We solve potential duplication issues on product category pages and product pages—a problem that can be created inadvertently for many facets.

159% increase in revenue

SKIMS tasked Intrepid Digital with growing their SEO traffic to their key collections to boost conversions and revenue. We optimized their on-page SEO, content, internal linking, and page authority to generate a 159% increase in revenue, a 154% increase in sessions, and a 4.8% increase in conversions.

11% lift in conversion rate

The Nile, Australia’s primary competitor to Amazon, asked Intrepid for CRO/UX help with their funnel. We optimized and redesigned landing pages, product pages, cart, and checkout page, streamlining the UX and emphasizing conversion mechanisms to drive an 11% lift in CVR, a 54% lift in revenue, and more.

12.5% lift in revenue (AU)

Blue Nile approached Intrepid for help improving organic traffic in their key P1 markets (AU, CA and UK). Our SEO strategies—from configuration and implementation of XML sitemap to keyword research and content gap assessments—led to a 12.5% lift in revenue (AU) and huge ranking lifts in CA and UK.

The Power of SEO in Global Digital Marketing

Global companies need digital marketing tactics built for scale and multiple locales. Our Director of SEO Mags Sikora has extensive experience in this space and walks us through the trouble spots and specific considerations that are particular to multi-national companies.

team-website-migration1

How a Team Should Prepare for a Website Migration

Looking for the tools to get you through a Website Migration? Ensure a successful migration with our step-by-step Migration Risk Assessment calculation and our tips for what your team should avoid doing as the time for migration approaches.

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