Digital Marketing for E-commerce

Between your vast product selection and your global customer base, you need a savvy marketing team to carve out your company's advantage in e-commerce.

Deep expertise

The vast e-commerce industry has reached such an intensely competitive level that even a slight edge can mean the difference between market dominance and obscurity.

Intrepid’s seasoned e-commerce experts have learned how to uncover optimization opportunities that other agencies often miss.

We have deep experience working with large-scale, fast-growing brands like SKIMS, Allbirds, Chemical Guys, and Nanushka—companies that deal with thousands of products across global markets.

The vast quantity of products in enterprise e-commerce brings its own set of challenges—but we’ve developed savvy solutions, such as:

Internal linking: We help clients leverage the power of internal links. Often, the only pages linking to products are deep PLPs with lots of pagination. We develop a broader cross-linking strategy to signal the importance of your PDPs to search engines.
Shopify Hydrogen migration: As one of the few enterprise-level agencies with expertise in the Shopify platform, we’re able to help clients maximize their performance by boosting traffic, revenue, and profitability.
Faceted search: We solve potential duplication issues on product category pages and product pages—a problem that can be created inadvertently for many facets.

Clients

Our E-commerce Services

SEO for E-commerce

End-to-end SEO solutions from a world-class team of experts–from technical site audits to strategies built on keyword research and competitive insights.

Paid Media for E-commerce

Paid search and SEM campaigns that generate purposeful clicks and retain high-value visitors. Optimized content and landing pages that boost session duration and conversion.

CRO for E-commerce

Conversion rate optimization using systematic evaluation of site UX and conversion funnels. Optimization of copy, layout, functionality and more to maximize positive outcomes.

Content for E-commerce

Content creation strategy that delivers compelling, on-brand copywriting and complements on-page SEO strategy.

Data Science for E-commerce

Using Data Analytics to deliver a more holistic understanding of who your audience is and how to reach them.

Case Studies

SKIMS

159% increase in revenue

SKIMS tasked Intrepid Digital with growing their SEO traffic to their key collections to boost conversions and revenue. We optimized their on-page SEO, content, internal linking, and page authority to generate a 159% increase in revenue, a 154% increase in sessions, and a 4.8% increase in conversions.

The Nile

11% lift in conversion rate

The Nile, Australia’s primary competitor to Amazon, asked Intrepid for CRO/UX help with their funnel. We optimized and redesigned landing pages, product pages, cart, and checkout page, streamlining the UX and emphasizing conversion mechanisms to drive an 11% lift in CVR, a 54% lift in revenue, and more.

Blue Nile

12.5% lift in revenue (AU)

Blue Nile approached Intrepid for help improving organic traffic in their key P1 markets (AU, CA and UK). Our SEO strategies—from configuration and implementation of XML sitemap to keyword research and content gap assessments—led to a 12.5% lift in revenue (AU) and huge ranking lifts in CA and UK.

Blog Posts

Planning a Website Migration? Watch Out for Robots.txt Delays That Could Derail Your Rollout

April 16, 2025

Planning a site migration or updating crawl rules? Google’s delays in processing robots.txt changes could seriously impact your indexing, feeds, and campaigns. Learn what we discovered during recent migrations—and how to stay ahead of these issues with proactive timing, monitoring, and manual requests. Don’t get caught off guard.

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

March 24, 2025

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

How to Solve Soft 404s Without Losing Your Mind (or Traffic)

January 27, 2025

Recently, our SEO team was faced with an unusual case of dozens of incorrect soft 404s on a client’s Shopify site. Find out the methods our Technical SEO experts used to fix this mysterious issue and what we recommend if you’re having a similar problem.

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