What to Demand From Your International SEO Agency

  • Multilingual and Multicultural Expertise: They must understand the nuances of different languages and cultures, which are crucial for global SEO.
  • Global SEO Perspective: The agency should be adept at creating tailored strategies that work across various international markets.
  • Local Market Knowledge: They should have in-depth knowledge of the target markets, including local search habits and preferences.
  • Technical SEO Proficiency: A good international SEO agency is well-versed in handling technical aspects like hreflang tags for language targeting.
  • Adaptability to Various Search Engines: Besides Google, they should optimize for other regional search engines like Baidu, Yandex, or Naver.
  • Content Localization and Optimization: The agency must be able to adapt and optimize content for different regions–between countries and within countries–considering both language and cultural context.
  • Link Building Strategies: They should be skilled in building a diverse and globally relevant backlink profile.
  • Compliance and Legal Understanding: The agency should be immersed in various regional online regulations and compliance requirements.
  • Analytics and Performance Tracking: International SEO agencies need expertise in tracking and analyzing SEO performance across different regions.
  • Communication and Reporting: Maintaining clear and consistent communication, along with detailed reporting to clients, is the only way for an agency to be held accountable.

International SEO

With International SEO, you can optimize your local sites for a global market—from language markup to native keyword analysis.

Critical Services Provided by an International SEO Agency

  • Multilingual Keyword Research: Identifying the right keywords for different languages and markets.
  • Website Localization: Tailoring website content and design to appeal to various cultural and linguistic groups.
  • Global Market Analysis: Conducting thorough market research to understand and capitalize on regional SEO opportunities.
  • Technical SEO for International Markets: Implementing technical SEO elements like hreflang tags, international URL structures, and more.
  • Content Creation and Localization: Developing and localizing content that resonates with a global audience and boost organic traffic.
  • International Link Building: Establishing a diverse and authoritative link profile across different regions.
  • Social Media Integration: Utilizing global and local social media platforms for enhanced SEO reach.
  • Mobile Optimization: Ensuring websites are optimized for mobile users across different countries.
  • Compliance and Regulation Advisory: Helping businesses navigate the digital legalities in different regions.
  • Regular Analytics and Reporting: Providing insights into international SEO performance and areas for improvement.

How an International SEO Agency Drives Success

All the capabilities and skills of an international SEO agency exist for one sole purpose: the success of the client. But what does that look like? 

First, a common objective for many international companies is expanding into new markets to increase global reach. The SEO agency should assist businesses to gain visibility and rank higher in search engines in new international markets. This may entail optimizing multilingual websites to enhance the online presence and performance of websites that cater to new audiences in different languages. This also may include rebranding for international audiences. It’s essential to modify a brand’s online presence to appeal to different cultural groups.

Another typical type of success is e-commerce globalization. This means helping e-commerce sites rank and draw organic traffic in various countries to maximize their global sales potential and their ROI. There’s no getting around the fact that a company must maximize returns by effectively targeting and converting international traffic.

 Often, this is accompanied by enhancing user experience and optimizing for conversion. A key tactic involves ensuring that websites are culturally and linguistically appropriate for different regions to naturally boost user engagement. All of this points toward gaining an edge on the competition, which can reach higher levels of intensity on the global stage. In the best case scenario, this includes implementing long-term SEO strategies that support continuous, sustainable international growth.

The Global Impact of an International SEO Agency

An international SEO agency is a vital partner for businesses aiming to establish a robust online presence in the global market. These agencies offer a range of specialized services, including multilingual keyword research, website localization, and international market analysis. They add significant value by enhancing global reach, improving user experience for international audiences, and ensuring sustainable growth across diverse markets. For instance, an international SEO agency might assist a U.S.-based e-commerce platform in expanding its digital footprint into European and Asian markets, tailoring its SEO strategy to each region's unique search engine dynamics, social media outlets, and user behaviors. By leveraging their expertise, businesses can navigate the complexities of international SEO, ensuring their brand resonates with audiences worldwide. In essence, the role of an international SEO agency is to seamlessly bridge the gap between businesses and their potential global customers, making them indispensable in today's interconnected digital landscape.

salad in a red bowl on a wooden table

876% increased organic clicks to Canadian site in 6 weeks

Taylor Farms is North America’s leading producer of salads and healthy fresh foods. Serving markets across the continent, Taylor Farms has a US website in English and a website for Canadian customers in both French and English. However, the sites were not optimized for international SEO and were causing confusion for users. Taylor Farms tasked Intrepid Digital with optimizing their international experience.

1900% increase in non-branded clicks

Hawx Pest Control partnered with Intrepid to boost organic traffic and revenue. Intrepid’s on-page SEO fixes, improvements in Core Web Vitals and schema markup, and extensive new content led to a 1900% lift in non-branded clicks, a 7900% increase in top 3 ranking keywords, and a 6300% growth of position 1 rankings.

159% increase in revenue

SKIMS tasked Intrepid Digital with growing their SEO traffic to their key collections to boost conversions and revenue. We optimized their on-page SEO, content, internal linking, and page authority to generate a 159% increase in revenue, a 154% increase in sessions, and a 4.8% increase in conversions.

SGE and Google: To Block or Not to Block

Are you concerned about the content of your site showing up in Google’s Search Generative Experience (SGE)? We’ll answer your questions about whether you should block your site and what the ramifications of this would be.

the art of data joining a guide to discovering SEO insights

The Art of Data Joining: A Guide to Discovering SEO Insights

Explore the potential of data joining to uncover insights, refine your SEO strategies, and capitalize on hidden opportunities. We’ve included a step-by-step workflow that walks you through a practical application of merging diverse datasets so you can see for yourself.

Intrepid's CRO experts explain how to convert more customers, starting with the tenets of conversion rate optimization, implementing powerful UX strategies, running effective A/B tests, and how to understand and leverage data.
Presented by: Matt Sjoquist, Director of Creative Strategy​
Intrepid's SEO experts explain common pitfalls of Shopify, solutions to technical challenges, optimizing product pages, and other tips to help your store succeed.

Presented by: Todd Herschberg, Intrepid SEO Expert
Scroll to Top