Case Study: TileBar

126% Increase in non-brand position 1 rankings

Tilebar partnered with Intrepid to boost organic traffic and revenue using a combination of SEO & content strategies. Intrepid’s on-page SEO fixes, improvements in page speed issues, and new content additions led to a 45% lift in non-branded clicks and a 126% increase in position 1 rankings.

Increase in non-brand clicks

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Increase in non-brand traffic

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Increase in non-brand position 1 rankings

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Challenge

TileBar is an online tile & flooring retailer with a vast range of home improvement products. They tasked Intrepid with improving SEO visibility after lackluster performance following Google’s March 2023 Core Update.

Strategy

We initially focused on solving SEO hygiene issues like indexable low-quality URLs and thin & duplicate content. Thousands of parameter URLs like search pages and crawl traps were identified and blocked using robots.txt and noindex rules. This improved crawl efficiency, helping Google to focus on the URLs that mattered most.

We also identified page speed issues that could be tackled at the template level for category and product pages. Simple changes to the way images were being lazy or eager loaded and sized improved CLS performance.

We also identified category page keywords ranking between positions 5 and 20 where additional content could be created to enrich pages through the addition of useful FAQ content and category descriptions, helping reinforce the relevance of category pages for these keywords.

Results

Initially, non-brand SEO was seeing around 10% YoY growth in August 2023. We’ve since grown non-brand traffic to around +50% YoY in Feb 2024.

Intrepid helped TileBar increase these KPIs:

Outstanding growth in visibility for non-brand keywords.

Non-brand top 3 rankings up +65% YoY

Non-brand, position 1 rankings up +126% YoY

Non-brand traffic trend:

3 months non-brand traffic: Clicks +48% YoY

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