Case Study:
Taylor Farms

15% Increase in Clicks in 3 months

Taylor Farms is the leading US brand for salad kits and fresh-cut fruits and vegetables. They tasked Intrepid with resolving issues with their website, which had never been optimized for search engines, with the aim of building a better foundation to grow SEO traffic over the long term.

Increase in Clicks in 3 months

0 %

Increase in Impressions in 3 months

0 %

Increase in Organic Keywords in 6 months

0 %

Challenge

The Taylor Farms website had not been consistently maintained, had critical technical issues, and was missing important content about existing products. The site was missing opportunities to drive traffic through recipes and other areas.

Strategy

A comprehensive audit of the site uncovered SEO technical issues and problems with site performance. We immediately identified search spam, which threatened to compromise site security.

A content gap analysis identified content opportunities and led to a content strategy that focuses on recipes and mouthwatering product descriptions—to ultimately drive traffic and increase conversions.

Immediately addressed search spam and site security
Built comprehensive 360 reporting
Completed full technical SEO audit
Cleanup of duplicate website
Improved pagespeed and core web vitals
From 15% of the website URLs conforming to best practice to 80%+
Implementation of schema markup for breadcrumbs, recipes, and guided recipes
Copywriting for 100+ pages by our content team (with extensive food-related writing experience)

More Case Studies

Taylor Farms Mexico

150,000 impressions in first 6 months

Find out how Intrepid Digital achieved all-time high conversion rates in Google Ads for Clio Legal Software by iterative testing of strategic ad copy. This CRO work resulted in a 60% reduction in CPA for some campaigns and a 20% average improvement in Quality Score.

Allbirds

21% increase in non-brand clicks

Allbirds partnered with Intrepid Digital for an SEO audit and competitive analysis to improve site visibility and keyword performance. Our technical SEO improvements, Core Web Vitals optimization, strategic internal linking, and targeted content enhancements led to non-brand clicks increasing by 21% and non-brand impressions up by 81% from June 1 to September 30, 2024, year-over-year.

50Floor

41% increase in led gen conversion rate

After Intrepid’s Paid Media department helped 50Floor boost traffic and revenue, the client looked to the CRO department to boost lead gen conversion rates. Intrepid’s CRO experts collaborated with the Paid Media Team to achieve a 41% increase in lead generation and a 25% decrease in bounce rate.

"*" indicates required fields

Name*

Company

Email*

CAPTCHA

Phone

This field is for validation purposes and should be left unchanged.

Case Study: Taylor Farms