SEO

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ai search optimization-technical-seo-checklist

AI Search Optimization: A Technical SEO Checklist

Technical SEO plays a critical role as AI-powered search engines like ChatGPT and Perplexity reshape how users find information. This guide outlines 14 key recommendations to help your site stay discoverable, crawlable, and competitive in the era of AI-first search.
new glossary ai seo language ai-powered serp

The New Glossary of AI & SEO: The Language of AI-Powered SERP

Alphabet soup is on the menu as we help marketers understand new terminology like LLMs versus GPTs, AI versus GenAI, AEO versus GenAI Optimization, and more. Get a better understanding of the terms related to AI, SEO, and marketing in this glossary.
ai is changing seo heres how to adapt

AI is Changing SEO—Here’s How to Adapt

What is the future of SEO in light of AI? This guide delves into which metrics are dropping due to AI Mode & AI Overviews, what to measure to get a clear view of performance, and how to adapt your content and SEO strategies.
seo lead gen

How to Create a Winning SEO Lead Generation Strategy

AI tools, voice search, and evolving user behavior are reshaping SEO strategies in 2025. This guide explores how to build a modern SEO lead generation pipeline—one that attracts quality traffic, converts visitors into leads, and nurtures them into customers using impactful tactics, smart content, and data-driven decision-making.
robots.txt delays

Planning a Website Migration? Watch Out for Robots.txt Delays That Could Derail Your Rollout

Planning a site migration or updating crawl rules? Google’s delays in processing robots.txt changes could seriously impact your indexing, feeds, and campaigns. Learn what we discovered during recent migrations—and how to stay ahead of these issues with proactive timing, monitoring, and manual requests. Don’t get caught off guard.
How to Use Internal Linking to Boost SEO, Rankings & Page Authority

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.
podcast page seo

From Audio to Audience: Boost Your Podcast Pages with SEO Best Practices

Have a lively podcast? Now, is that stellar content findable via organic search? Learn how to unlock the insights from your podcast episodes and make them work more for you in search.
Soft 404 error header image

How to Solve Soft 404s Without Losing Your Mind (or Traffic)

Recently, our SEO team was faced with an unusual case of dozens of incorrect soft 404s on a client’s Shopify site. Find out the methods our Technical SEO experts used to fix this mysterious issue and what we recommend if you’re having a similar problem.
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Why SEO and Web Development Teams Should Work Closely Together

Combining related services to save time and headache isn’t just for oil changes and tire rotations at your local car repair. Combining web development and SEO services under one roof improves communication, speeds up execution, and supports better website maintenance. Learn how this unified approach can boost search rankings and improve user experience.
importance striking distance keywords

The Importance of Striking-Distance Keywords

Striking-distance keywords are the phrases for which your site ranks between positions 9-30. They’re not bad, but they’re not on page 1, either. Find out why optimizing for these keywords is a key SEO tactic, and find out how to identify them.

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