Blog
Welcome to our blog, the home of Intrepid’s expert insights on digital marketing strategies. Find news and practical tips on everything from branding to optimizing for search engines.
Google's Preferred Sources feature lets signed-in users choose the websites they want to see more often in Search, AI Overviews, and AI Mode. While it's not a ranking factor, it offers ecommerce brands a new way to turn customer trust into a direct preference signal. This guide explains how Preferred Sources works, why it matters, and how brands can begin testing it across their owned channels.
SEO content programs rarely fail suddenly. They usually lose momentum through inefficient processes, unclear goals, and inconsistency. Heed these 10 warning signs that your content program may be headed for trouble, and learn practical strategies to set up sustainable systems, design scalable workflows, improve collaboration, and write content that delivers long-term SEO growth.
If your agency never asked you what success looks like before the campaign went live, you don't have a partner measuring performance; you have a vendor narrating activity. The work that decides whether a campaign succeeds and translates to real business outcomes has to happen between humans. Here's what that looks like in practice.
AI platforms are seeing massive usage, but send only about 1% of total web traffic. This gap reveals a key detail: success in AI search isn’t about clicks, but visibility, influence, and being part of the consideration set before users ever visit your site. Here’s how to look at AI success.
We attended the Google Search Central Live Canada event, which presented a clear message: search is evolving quickly, but the fundamentals still win. From AI search and content strategy to technical SEO and user-first structure, here’s what to focus on now.
Agentic commerce effectively changes the entry point to purchase. Everything from the first interaction with a product to purchase may now happen inside an AI system. Digital Shelf Optimisation is the practice of making sure your products are eligible, interpretable, competitive, and actionable in this new space—in other words, ready for the world of Agentic commerce.
Sign up for the Intrepid newsletter for the latest digital marketing news, tips, and more
"*" indicates required fields