Digital Marketing for E-commerce

Between your vast product selection and your global customer base, you need a savvy marketing team to carve out your company's advantage in e-commerce.

Deep expertise

The vast e-commerce industry has reached such an intensely competitive level that even a slight edge can mean the difference between market dominance and obscurity.

Intrepid’s seasoned e-commerce experts have learned how to uncover optimization opportunities that other agencies often miss.

We have deep experience working with large-scale, fast-growing brands like SKIMS, Allbirds, Chemical Guys, and Nanushka—companies that deal with thousands of products across global markets.

The vast quantity of products in enterprise e-commerce brings its own set of challenges—but we’ve developed savvy solutions, such as:

Internal linking: We help clients leverage the power of internal links. Often, the only pages linking to products are deep PLPs with lots of pagination. We develop a broader cross-linking strategy to signal the importance of your PDPs to search engines.
Shopify Hydrogen migration: As one of the few enterprise-level agencies with expertise in the Shopify platform, we’re able to help clients maximize their performance by boosting traffic, revenue, and profitability.
Faceted search: We solve potential duplication issues on product category pages and product pages—a problem that can be created inadvertently for many facets.

Clients

Our E-commerce Services

SEO for E-commerce

End-to-end SEO solutions from a world-class team of experts–from technical site audits to strategies built on keyword research and competitive insights.

Paid Media for E-commerce

Paid search and SEM campaigns that generate purposeful clicks and retain high-value visitors. Optimized content and landing pages that boost session duration and conversion.

CRO for E-commerce

Conversion rate optimization using systematic evaluation of site UX and conversion funnels. Optimization of copy, layout, functionality and more to maximize positive outcomes.

Content for E-commerce

Content creation strategy that delivers compelling, on-brand copywriting and complements on-page SEO strategy.

Data Science for E-commerce

Using Data Analytics to deliver a more holistic understanding of who your audience is and how to reach them.

Case Studies

Allbirds

21% increase in non-brand clicks

Allbirds partnered with Intrepid Digital for an SEO audit and competitive analysis to improve site visibility and keyword performance. Our technical SEO improvements, Core Web Vitals optimization, strategic internal linking, and targeted content enhancements led to non-brand clicks increasing by 21% and non-brand impressions up by 81% from June 1 to September 30, 2024, year-over-year.

SKIMS Content

25% increase in non-branded traffic

SKIMS, the globally renowned brand of shapewear co-founded by Kim Kardashian, looked to Intrepid Digital to boost traffic and keyword rankings. Intrepid’s SEO and content departments collaborated to increase non-branded traffic by 25% and non-brand top 3 keyword rankings by 33%.

SKIMS

159% increase in revenue

SKIMS tasked Intrepid Digital with growing their SEO traffic to their key collections to boost conversions and revenue. We optimized their on-page SEO, content, internal linking, and page authority to generate a 159% increase in revenue, a 154% increase in sessions, and a 4.8% increase in conversions.

Blog Posts

How Google’s New AI Shopping Platform Affects Your Campaigns (2025 Update)

May 21, 2025

Google has just announced a significant 2025 update to its Shopping experience. Changes to Google Shopping are designed to make it more personal and to give more product information to the shopper within the SERP itself—but it may require even more vigilance and transparency from retailers to stay competitive.

Planning a Website Migration? Watch Out for Robots.txt Delays That Could Derail Your Rollout

April 16, 2025

Planning a site migration or updating crawl rules? Google’s delays in processing robots.txt changes could seriously impact your indexing, feeds, and campaigns. Learn what we discovered during recent migrations—and how to stay ahead of these issues with proactive timing, monitoring, and manual requests. Don’t get caught off guard.

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

March 24, 2025

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

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