Search Engine Optimization
Search Engine Optimization (SEO) involves a complex array of ever-changing ranking factors that can make or break your organic traffic volume.
Our SEO team has mastered all the strategies below to ensure your site signals to Google and other search engines that it’s trustworthy, authoritative, up-to-date, and a great resource for visitors.
The good news is that the effort you put into SEO can benefit your business for long after it’s implemented. We have assembled a team of global SEO superstars to guide you in the strategies that fit your business objectives.

Our SEO services
Systematic SEO hygiene touches on a number of factors, like internal linking, content strategy, meta data, and more.
Technical SEO audits that check the health of your site, from page speeds to crawl management.
Robust, well-researched keyword target-in lists that serve as guideposts for an effective strategy.
High impact links and targeted outreach that boost site rankings.
On-page local SEO strategy and citation management that helps you compete with other local businesses.
Assistance with settings objectives for your migration, content mapping, and reviews of SEO requirements to ensure a smooth transition
Video optimization to help your videos perform well on Youtube, TikTok, and in Google video searches.
“ Jeremy and the Intrepid Digital team are fantastic! They have a global team of SEO experts and really know their stuff. The Intrepid team is talented at SEO strategy, analysis, on-page, off-page and technical SEO. They drove great results in our SEO program and were great partners. ”
~ Will Esdaile ~
Blue Nile
Our Approach to SEO
End-to-end SEO solutions
Like a car or any complex machine, your website has interlocking systems that need to be monitored, maintained, and optimized in order to perform well. From technical SEO to handling migrations, we can get under the hood and tune up your “machine”.
Monitoring algorithm updates so you don't have to
In 2023 alone, there were 9 announced updates to Google’s algorithm and thousands of smaller updates and tests. At Intrepid, continually track algorithm updates and monitor how Google is adjusting ranking factors. As a team, we’re known to geek out a bit and compare notes on how algorithm updates may be affecting sites across our client portfolio. So, when an update occurs, know that your dedicated Intrepid team-as well as the entire SEO department at Intrepid- will discuss and monitor the effects of that update to ensure your success.
A world-class team of experts
It may sound boastful, but we know what we’re doing. SEO is how we started as a company, and we’re extremely proud of the thorough track record of successful SEO services we’ve provided to our clients. Our team has experience working with large, complex websites, P&L management, internal budgets, and enterprise-level SEO tools. Plus, we’re comfortable communicating and presenting to C-suite and executive-level audiences. Most importantly, you will always have direct access to the seasoned SEO professionals who manage your account.
Making room for curiosity
We take the time to go down any rabbit holes when investigating issues with your site. From solving highly technical site issues to figuring out why your traffic isn’t converting the way it used to, curiosity and knowing where to look for answers helps us present you with a full picture of your situation.
Data from multiple sources
Some SEO shops may regurgitate a report pulled directly from a single SEO tool. But tools are just that. The Intrepid team pulls data insights from multiple sources to craft a complete narrative about the factors affecting your site.
SEO success stories
21% increase in non-brand clicks
126% Increase in non-brand position 1 rankings
1900% increase in non-branded clicks
SEO blog posts

Planning a Website Migration? Watch Out for Robots.txt Delays That Could Derail Your Rollout
Planning a site migration or updating crawl rules? Google’s delays in processing robots.txt changes could seriously impact your indexing, feeds, and campaigns. Learn what we discovered during recent migrations—and how to stay ahead of these issues with proactive timing, monitoring, and manual requests. Don’t get caught off guard.

How to Use Internal Linking to Boost SEO, Rankings & Page Authority
Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

How to Solve Soft 404s Without Losing Your Mind (or Traffic)
Recently, our SEO team was faced with an unusual case of dozens of incorrect soft 404s on a client’s Shopify site. Find out the methods our Technical SEO experts used to fix this mysterious issue and what we recommend if you’re having a similar problem.
SEO Webinars
Presented by: Todd Herschberg, Intrepid SEO Expert