Matt Sjoquist

Director of Creative Strategy

Matt Sjoquist, Director of Creative Strategy for Intrepid Digital, has over 15 years of experience as a copywriter and creative strategist in marketing, advertising, UX, and conversion-focused funnel optimization for SEM and SEO. He believes in balancing the art and science of cross-channel optimization to boost revenue, conversions, and LTV for high-profile B2B and B2C clients, SaaS, e-commerce, and more.

Blog posts

/ April 23, 2024

Understanding Conversion Rate Optimization (CRO) is about art and science. The “art” involves tapping into empathy and instincts to connect with your audience emotionally, while the “science” entails using data analytics and testing for a results-oriented approach. This blog explores how feelings influence website interactions, why CRO is more than just website optimization, and essential CRO concepts to enhance customer experiences.
the art and science of cro featured image

The Art & Science of CRO

Understanding Conversion Rate Optimization (CRO) is about art and science. The “art” involves tapping into empathy and instincts to connect with your audience emotionally, while the “science” entails using data analytics and testing for a results-oriented approach. This blog explores how feelings influence website interactions, why CRO is more than just website optimization, and essential CRO concepts to enhance customer experiences.

Press releases

Intrepid's CRO experts explain how to convert more customers, starting with the tenets of conversion rate optimization, implementing powerful UX strategies, running effective A/B tests, and how to understand and leverage data.
Presented by: Matt Sjoquist, Director of Creative Strategy​

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