Matt Sjoquist

Director of Creative Strategy

Matt Sjoquist, Director of Creative Strategy for Intrepid Digital, has over 15 years of experience as a copywriter and creative strategist in marketing, advertising, UX, and conversion-focused funnel optimization for SEM and SEO. He believes in balancing the art and science of cross-channel optimization to boost revenue, conversions, and LTV for high-profile B2B and B2C clients, SaaS, e-commerce, and more.

Blog posts

CRO: The Secret Weapon for Better SEO, Content, and Performance Marketing

by Matt Sjoquist

/ May 14, 2025

SEO brings them in. Content keeps them interested. Performance marketing drives the action. But what’s making sure all that effort actually converts? CRO is the behind-the-scenes MVP turning your traffic into results. In this post, we’re diving into why CRO isn’t just another tactic—it’s the strategic glue that makes your other channels stronger, smarter, and more effective.
the art and science of cro featured image

The Art & Science of CRO

by Matt Sjoquist

/ April 23, 2024

Understanding Conversion Rate Optimization (CRO) is about art and science. The “art” involves tapping into empathy and instincts to connect with your audience emotionally, while the “science” entails using data analytics and testing for a results-oriented approach. This blog explores how feelings influence website interactions, why CRO is more than just website optimization, and essential CRO concepts to enhance customer experiences.

CRO: The Secret Weapon for Better SEO, Content, and Performance Marketing

SEO brings them in. Content keeps them interested. Performance marketing drives the action. But what’s making sure all that effort actually converts? CRO is the behind-the-scenes MVP turning your traffic into results. In this post, we’re diving into why CRO isn’t just another tactic—it’s the strategic glue that makes your other channels stronger, smarter, and more effective.

the art and science of cro featured image

The Art & Science of CRO

Understanding Conversion Rate Optimization (CRO) is about art and science. The “art” involves tapping into empathy and instincts to connect with your audience emotionally, while the “science” entails using data analytics and testing for a results-oriented approach. This blog explores how feelings influence website interactions, why CRO is more than just website optimization, and essential CRO concepts to enhance customer experiences.

Press releases

Intrepid Digital Hires Afrodita Deretic as SEO Manager

June 5, 2025

Intrepid Digital (www.intrepidonline.com) is pleased to announce they’ve hired Afrodita Deretic as SEO Manager. Afrodita is charged with handling SEO initiatives for some of Intrepid’s highest-profile clients in their growing roster of global enterprise-level companies.

Intrepid Digital Promotes Andrew Nevelos To SXO Manager

February 5, 2025

Intrepid Digital is happy to announce Andrew Nevelos has been promoted to SXO Manager. Nevelos will leverage his decades of SEO, UX, and CRO experience in previous roles with clients like NBC, IHG, and Chick-fil-A, as well as through in-house positions at CNN, NBA, and WebMD.

Webinars

View all webinars

The Art and Science of CRO

Intrepid's CRO experts explain how to convert more customers, starting with the tenets of conversion rate optimization, implementing powerful UX strategies, running effective A/B tests, and how to understand and leverage data.
Presented by: Matt Sjoquist, Director of Creative Strategy​
Watch Now
View all webinars

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