Digital Marketing for Financial Services

From crafting engaging copy to managing ranking volatility, we help financial organizations navigate the complex digital marketing landscape.

In a competitive industry where customers are wary and messaging is delicate, your marketing tactics need to be carefully planned.

Even with layers of regulatory compliance and legal approvals to consider, Intrepid can help you run impactful, successful digital marketing campaigns across several channels: Content strategies, paid ad campaigns, optimized landing pages, and all aspects of SEO should be approached with diligence and meticulousness. We can help you navigate the mix of tactics that will speak to your customers.

If these things are on your mind, we can help:

Your content needs to be optimized for EEAT (Experience, Expertise, Authority, and Trustworthiness) so it speaks to Google’s parameters for YMYL (Your Money, Your Life) websites.
Your rankings may be volatile and sensitive to algorithm updates, and you’d like the experts’ take when it happens.
You need to monitor for significant changes in channel performance—so data analytics and dashboards need to be top-notch.
Reviews and public opinion are extremely important to your brand.
You’re looking to create resources that will generate backlinks and ongoing value for your site.
Your content needs to be authoritative and airtight—and not subject to disapproval or fines.
You don’t want to pay an agency to learn about the regulations that surround your industry.

From dealing with search ranking volatility to brand messaging and more, get the most out of digital marketing for financial institutions and mitigate potential issues by having Intrepid’s expert team in your corner.

Digital Marketing Services for Financial Institutions

SEO for Financial Services

Performing top-notch SEO services, from technical audits to extensive keyword research.

Paid Media for Financial Services

Paid search and SEM campaign management focused on ROI.

CRO for Financial Services

Optimizing for conversion using insightful testing to maximize conversion and lead generation.

Content for Financial Services

Content strategies that complement SEO & CRO and speak to your customers’ pain points.

Data Science for Financial Services

Data reporting that provides a comprehensive understanding of your audience behavior and marketing tactics results.

Case Studies

Allbirds

21% increase in non-brand clicks

Allbirds partnered with Intrepid Digital for an SEO audit and competitive analysis to improve site visibility and keyword performance. Our technical SEO improvements, Core Web Vitals optimization, strategic internal linking, and targeted content enhancements led to non-brand clicks increasing by 21% and non-brand impressions up by 81% from June 1 to September 30, 2024, year-over-year.

SKIMS Content

25% increase in non-branded traffic

SKIMS, the globally renowned brand of shapewear co-founded by Kim Kardashian, looked to Intrepid Digital to boost traffic and keyword rankings. Intrepid’s SEO and content departments collaborated to increase non-branded traffic by 25% and non-brand top 3 keyword rankings by 33%.

SKIMS

159% increase in revenue

SKIMS tasked Intrepid Digital with growing their SEO traffic to their key collections to boost conversions and revenue. We optimized their on-page SEO, content, internal linking, and page authority to generate a 159% increase in revenue, a 154% increase in sessions, and a 4.8% increase in conversions.

Blog Posts

How Google’s New AI Shopping Platform Affects Your Campaigns (2025 Update)

May 21, 2025

Google has just announced a significant 2025 update to its Shopping experience. Changes to Google Shopping are designed to make it more personal and to give more product information to the shopper within the SERP itself—but it may require even more vigilance and transparency from retailers to stay competitive.

Planning a Website Migration? Watch Out for Robots.txt Delays That Could Derail Your Rollout

April 16, 2025

Planning a site migration or updating crawl rules? Google’s delays in processing robots.txt changes could seriously impact your indexing, feeds, and campaigns. Learn what we discovered during recent migrations—and how to stay ahead of these issues with proactive timing, monitoring, and manual requests. Don’t get caught off guard.

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

March 24, 2025

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

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