Performance Marketing
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September 26, 2025
Driving ad traffic is only half the battle—your landing page determines whether visitors convert or click away. Too many businesses lose ROI with cluttered layouts and slow pages. This guide breaks down 8 essential strategies to maximize conversions from your next landing page and make every ad dollar count.
May 21, 2025
Google has just announced a significant 2025 update to its Shopping experience. Changes to Google Shopping are designed to make it more personal and to give more product information to the shopper within the SERP itself—but it may require even more vigilance and transparency from retailers to stay competitive.
September 25, 2024
For local businesses like lawyers, veterinarians, or home service repair techs, LSAs can be an effective part of your advertising strategy. If you’re aiming to secure those coveted top spots on Google, read more to learn what influences your ranking and how to optimize your ads.
March 21, 2024
Discover the pros and cons of building an in-house paid media marketing team versus outsourcing to a specialized agency, then join us to explore what a hybrid option would look like.