Digital Marketing for Marketplace Companies

Here’s how Intrepid will help you focus your marketing for your online Marketplace.

• UX that works for all: The variation and complexity of many vendor-customer interactions means that the UX of the marketing funnel must accommodate a wider variety of preferences and needs—for whatever your visitors are looking for.
• Conveying brand values and trust: Since your vendors do not work directly for your company, we focus on establishing trust with the customer by clearly communicating your vetting process and the credentials of your vendors. Indicators such as certifications, case studies, reviews, and subject matter expertise convey a sense of standardized excellence. 

• Site architecture: Marketplaces tend to have large, complex site structures to accommodate the plethora of product or service pages, making it difficult to maintain an optimal site architecture. There are endless categories/pages that could be created (supply) but we’ll help you through difficult decisions regarding which should be created (demand).
• Content quality: Maintaining UGC (user-generated content) from multiple vendors can be challenging. Our Clients often play a digital version of “whack-a-mole,” attempting to mitigate duplicative, low-quality, or thin content on their site. Intrepid can bolster your process for maintaining content quality. 
• Keyword cannibalization & opportunities: Marketplaces frequently have similar pages which can compete against each other for the same keywords. We can monitor and address this common SEO problem, as well as discover new opportunities for high-value keywords.