Case Study: The Nile
11% lift in conversion rate
The Nile is Australia’s primary competitor to Amazon. They enlisted Intrepid’s CRO department to assist in optimization of their conversion funnel, including landing pages, product detail pages, cart, and checkout page
The Nile’s website was beautifully designed, but lacked implementation of many best practices and had many opportunities for UX streamlining and conversion-focused tactics.
Intrepid’s CRO department utilized content and UX design best practices and original strategies to optimize the conversion funnel, including consolidation of content, emphasis of conversion mechanisms, and general architectural optimizations to surface the most compelling elements.
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159% increase in revenue
15% Increase in Clicks in 3 months
90% increase in CTR
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