Case Study: The Nile

11% lift in conversion rate

The Nile, Australia’s primary competitor to Amazon, asked Intrepid for CRO/UX help with their funnel. We optimized and redesigned landing pages, product pages, cart, and checkout page, streamlining the UX and emphasizing conversion mechanisms to drive an 11% lift in CVR, a 54% lift in revenue, and more.

Increase in Revenue

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Increase in Average Order Value

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Increase in Conversion Rate

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Improvement in Bounce Rate

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Increase in Transaction Value

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Increase in Sessions

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Challenge

The Nile’s website was beautifully designed, but lacked implementation of many best practices and had many opportunities for UX streamlining and conversion-focused tactics.

Strategy

Intrepid’s CRO department utilized content and UX design best practices and original strategies to optimize the conversion funnel, including consolidation of content, emphasis of conversion mechanisms, and general architectural optimizations to surface the most compelling elements.

Mobile

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After

Desktop

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