Case Study:
Blue Nile

12.5% lift in revenue (AU)

Blue Nile approached Intrepid for help improving organic traffic in their key P1 markets (AU, CA and UK). Our SEO strategies—from configuration and implementation of XML sitemap to keyword research and content gap assessments—led to a 12.5% lift in revenue (AU) and huge ranking lifts in CA and UK.

Australia :

Tracked Keywords Ranking in the Top Positions

0 %

Lift in Revenue

0 %

Increase in QVs

0 %

United Kingdom:

Tracked Keywords Ranking in the Top 1 Positions

0 %

Lift in Rankings for Top 3 Positions

0 %

Increase in QVs

0 %

Canada :

Tracked Keywords Ranking in the Top Positions

0 %

Lift in Page 1 Rankings

0 %

International :

Accuracy Rate of Priority URLs in Key Markets Ranking in the Right Country

0 %

Challenge

Blue Nile approached Intrepid Digital in 2020 for help improving organic traffic in their key P1 markets (AU, CA and UK). The client had struggled in the previous 18 months with multiple ranking issues, including international cross-ranking in search results.

Strategy

We initially focused on configuration and setup of XML sitemap and hreflang implementation to help Google understand the different country folders and where pages should be ranking, as well as setting up baselines for keyword tracking and dashboarding, audits, keyword research and content gap assessments.

After that, we focused on manual XML sitemap implementations to reverse international declines. We also investigated international cross-ranking issues, and determined the configuration was mostly correct–hinting at a potential glitch or misreading of sites by Google. We proceeded with deactivating and implementing alternate solutions for the Geo-IP redirects, and put into place a staggered approach including country codes in meta titles.

We also made changes to old sitemap structure and response codes; analysis of competitive landscape to identify content gaps and opportunities; server log analysis; and upgrading category page templates.

More Case Studies

Allbirds

Allbirds partnered with Intrepid Digital for an SEO audit and competitive analysis to improve site visibility and keyword performance. Our technical SEO improvements, Core Web Vitals optimization, strategic internal linking, and targeted content enhancements led to non-brand clicks increasing by 21% and non-brand impressions up by 81% from June 1 to September 30, 2024, year-over-year.

50Floor

21% increase in non-brand clicks

After Intrepid’s Paid Media department helped 50Floor boost traffic and revenue, the client looked to the CRO department to boost lead gen conversion rates. Intrepid’s CRO experts collaborated with the Paid Media Team to achieve a 41% increase in lead generation and a 25% decrease in bounce rate.

TileBar

126% Increase in non-brand position 1 rankings

Tilebar partnered with Intrepid to boost organic traffic and revenue using a combination of SEO & content strategies. Intrepid’s on-page SEO fixes, improvements in page speed issues, and new content additions led to a 45% lift in non-branded clicks and a 126% increase in position 1 rankings.

"*" indicates required fields

Name*

Company

Email*

CAPTCHA

Name

This field is for validation purposes and should be left unchanged.

Case Study: Blue Nile