(LOS ANGELES, CALIFORNIA) Intrepid Digital (www.intrepidonline.com) is happy to announce they’ve hired Phaneendra Pagadala as Senior Manager, Marketing Analytics. Pagadala will handle analytics and data products for several of Intrepid’s largest clients in their growing roster of global enterprise-level companies.
“We’re thrilled to have Phaneendra as part of the Intrepid team,” said Andrew Smith, Senior Director, Strategy & Capabilities. “He brings deep expertise in marketing analytics, data science, and scalable modeling, all critical as we grow our analytics function. His thoughtful approach to building systems and teams is already helping us deliver smarter, faster insights for clients. As we continue to productize our data offerings, his leadership will be key.”
Pagadala completed his MBA at the University of Texas at Austin, and brings over 12 years’ experience in retail and technology to his new role. His background includes stints at Lowe’s and Crate & Barrel, where he led customer engagement initiatives, built predictive models, and developed marketing strategies that strengthened connections with millions of customers. He has also led projects to design data pipelines, automate reporting, and surface insights that shaped key strategic decisions.
At Intrepid, he will work with clients such as AmeriVet, Numotion, Westcliff University, and Hydration Room, leading the buildout of analytics functions and transforming reporting into advanced analytics, insights, and scalable data products. He will also partner with cross-functional teams to design data pipelines, automate reporting, and develop attribution and media mix models that unlock actionable intelligence.
“I was drawn to Intrepid by the opportunity to build something from the ground up in an environment that values innovation, collaboration, and real-world impact. I look forward to partnering with our clients to help boost their current marketing campaigns and to discover new opportunities,” says Pagadala.
Intrepid’s client roster has experienced notable, rapid growth and now boasts world-renowned brands such as SKIMS, Amazon Web Services (AWS), PitchBook, and Skyscanner.