At Intrepid, we don’t just track AI search evolution—we shape strategies around it. From hands-on experimentation with AI Mode and Deep Search to deploying LLM-optimized content frameworks, we’re building future-proof visibility for our clients.

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The New Glossary of AI & SEO: The Language of AI-Powered SERP

Alphabet soup is on the menu as we help marketers understand new terminology like LLMs versus GPTs, AI versus GenAI, AEO versus GenAI Optimization, and more. Get a better understanding of the terms related to AI, SEO, and marketing in this glossary.

AI is Changing SEO—Here’s How to Adapt

What is the future of SEO in light of AI? This guide delves into which metrics are dropping due to AI Mode & AI Overviews, what to measure to get a clear view of performance, and how to adapt your content and SEO strategies.

How Google’s New AI Shopping Platform Affects Your Campaigns (2025 Update)

Google has just announced a significant 2025 update to its Shopping experience. Changes to Google Shopping are designed to make it more personal and to give more product information to the shopper within the SERP itself—but it may require even more vigilance and transparency from retailers to stay competitive.

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