Case Study: Taylor Farms Mexico

150,000 impressions in first 6 months

Taylor Farms is the leading producer of healthy salad & fresh foods in North America, with multiple facilities in the United States, Canada & Mexico. 

Site Performance Sore
0
Organic Impressions in 6 Months
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Challenge

Taylor Farms came to Intrepid Digital as they embarked on establishing a presence in the Mexican market. We partnered closely to create and launch a fully localized website tailored to Mexican consumers—driving brand relevance, cultural connection, and product awareness across the region.

Strategy

Launching in a competitive market like Mexico, Taylor Farms needed more than just a translated site—they needed a truly local experience. Our bilingual SEO specialists and web dev team crafted a fast, mobile-optimized platform that spoke directly to Mexican consumers—literally and culturally.

Working closely with the client marketing and product teams, we mapped out the landing pages, product categories & products that would make up the new website. Our content team ensured that all written content was in correct Spanish using spelling and terminology localized for the Mexican audience. 

Simultaneously, our Web Development team created the site structure to mirror the US & Canadian websites while meeting performance benchmarks and UX expectations. The final product launched at https://taylorfarms.mx, offering a culturally relevant experience tailored for Mexico.

Results

We achieved full indexation within days, and, thanks to cross-linking from other Taylor Farms websites, this led to this new website receiving 150K+ impressions within the first 6 months of being live.

taylor farms mexico impressions over 6 months
Source: Google Search Console Data, Last 6 Months, Key Metrics

Our well-executed web development process—incorporating best practices and performance optimization techniques—was crucial to achieving great Core Web Vitals scores, including an enviable score of 99/100 for site performance. 

taylor farms mexico site performance score
Source: Google’s PageSpeed Insights, Desktop, Homepage

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