the art and science of cro featured image

The Art & Science of CRO

Understanding Conversion Rate Optimization (CRO) is about art and science. The "art" involves tapping into empathy and instincts to connect with your audience emotionally, while the "science" entails using data analytics and testing for a results-oriented approach. This blog explores how feelings influence website interactions, why CRO is more than just website optimization, and essential CRO concepts to enhance customer experiences.
paid media in house

Paid Media:  Should you Hire In-House or Outsource to an Agency?

Discover the pros and cons of building an in-house paid media marketing team versus outsourcing to a specialized agency, then join us to explore what a hybrid option would look like.
what is google sge

What Is Google’s SGE (And What Does It Mean for Search Results)?

Get an introduction to Google’s Search Generative Experience (SGE), the new interactive search feature that uses generative AI to provide answers to your queries directly in the SERP. Find out what this may mean for ads & organic listings in Google.
SGE and Google To Block or Not to Block

SGE and Google: To Block or Not to Block

Are you concerned about the content of your site showing up in Google’s Search Generative Experience (SGE)? We’ll answer your questions about whether you should block your site and what the ramifications of this would be.
the art of data joining a guide to discovering SEO insights

The Art of Data Joining: A Guide to Discovering SEO Insights

Explore the potential of data joining to uncover insights, refine your SEO strategies, and capitalize on hidden opportunities. We’ve included a step-by-step workflow that walks you through a practical application of merging diverse datasets so you can see for yourself.
woman looks at data tables on a computer at home

Data Visualization: The Secrets of Creating Tables

Leveraging tables in strategic ways can help you more profoundly connect your audience with your data. It’s vital to customize every aspect of your table to highlight the essential elements of your data, including visual attributes as well as alignment in the numbers themselves. Since data serves as the ultimate validation of your work, it makes sense to beautify and clarify your data for maximum impact.

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