On Page SEO Optimization Services

On-page SEO involves systematic SEO hygiene and aims to optimize web pages by improving both the visible content and the HTML source code.

Touching on elements of content optimization as well as technical SEO, Intrepid will advise you closely on techniques surrounding meta data, headings structure, and internal linking.

Our On-page SEO Services

Data analysis

We start with basic metrics and build from there. Low pages-per-visit can be an indicator of poor internal linking and navigation practices, while a low average visit duration and high bounce rate can be an indicator that your content is failing to engage visitors.

We examine the many levers to pull that can ratchet up your site’s performance in the rankings.

Internal links

Internal linking deserves more attention–and for good reason. Internal links assist crawlers to navigate the website and its architecture, and they enable page authority to be distributed from one page to others throughout the site.

Interlinking also provides search algorithms with content clusters, which indicate context and hierarchy, saving Google some effort and potentially boosting your ranking

Schema

We know when and how to implement structured data for maximum impact on your SERP ranking. Schema is a structured data system that all search engines have agreed upon.

When implemented on a webpage, it helps search engines better understand its content, which can in turn improve search visibility and increase the likelihood of getting displayed in a rich snippet.

Core Web Vitals

There’s a reason they’re called Vitals. Core Web Vitals (CWV) are a set of metrics Google uses to assess site speed, responsiveness, and visual stability of a site.

In 2021, Google introduced these page experience factors as official ranking factors. We’ll guide you in how to monitor and optimize these essentials.

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On-page SEO success stories

50Floor

21% increase in non-brand clicks

After Intrepid’s Paid Media department helped 50Floor boost traffic and revenue, the client looked to the CRO department to boost lead gen conversion rates. Intrepid’s CRO experts collaborated with the Paid Media Team to achieve a 41% increase in lead generation and a 25% decrease in bounce rate.

TileBar

126% Increase in non-brand position 1 rankings

Tilebar partnered with Intrepid to boost organic traffic and revenue using a combination of SEO & content strategies. Intrepid’s on-page SEO fixes, improvements in page speed issues, and new content additions led to a 45% lift in non-branded clicks and a 126% increase in position 1 rankings.

Hawx Pest Control

1900% increase in non-branded clicks

Hawx Pest Control partnered with Intrepid to boost organic traffic and revenue. Intrepid’s on-page SEO fixes, improvements in Core Web Vitals and schema markup, and extensive new content led to a 1900% lift in non-branded clicks, a 7900% increase in top 3 ranking keywords, and a 6300% growth of position 1 rankings.

On-page SEO blog posts

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

March 24, 2025

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

Why SEO and Web Development Teams Should Work Closely Together

October 21, 2024

Combining related services to save time and headache isn’t just for oil changes and tire rotations at your local car repair. Combining web development and SEO services under one roof improves communication, speeds up execution, and supports better website maintenance. Learn how this unified approach can boost search rankings and improve user experience.

The Importance of Striking-Distance Keywords

September 25, 2024

Striking-distance keywords are the phrases for which your site ranks between positions 9-30. They’re not bad, but they’re not on page 1, either. Find out why optimizing for these keywords is a key SEO tactic, and find out how to identify them.

On-page SEO